Pass your actual test at first attempt with Salesforce Marketing-Cloud-Email-Specialist training material
Last Updated: Sep 19, 2026
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The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
| Topic 2: Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Evaluate elements and techniques of email marketing to design effective emails and email programs |
| Topic 3: Marketing Automation | 26% | - Build the appropriate Journey Builder solution - Build the appropriate Automation Studio solution - Recommend the appropriate marketing automation solution |
| Topic 4: Content Creation and Delivery | 24% | - Organize and manage email campaign content - Configure send settings to meet the customer requirements - Create and customize an email message to meet customers' needs - Recommend Marketing Cloud tools to use when preparing an email for send |
| Topic 5: Subscriber and Data Management | 26% | - Configure Contact Builder and Audience Builder - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers |
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