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Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Subscriber and Data Management- Subscriber lifecycle and data extensions
- Subscription management and preferences
- Data import, segmentation, and contact management
Content Creation and Delivery- Templates and AMPscript basics
- Email Studio and content builder usage
- Dynamic content and personalization
Reporting and Analytics- Tracking and reporting tools
- Email performance metrics
Marketing Automation and Journeys- Automation Studio concepts
- Journey Builder fundamentals
Email Marketing Best Practices- Email deliverability fundamentals
- Compliance (CAN-SPAM, GDPR concepts)
- List hygiene and engagement strategies

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question #1

Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

  • A. Audience Studio
  • B. Automation Studio
  • C. Data Designer
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).

Question #2

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

  • A. Use Einstein engagement scores to identify affected users.
  • B. Query the data using a specific date range parameter
  • C. Filter the data based on a specific date range.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

  • A. Broaden segmentation criteria to reach more diverse audiences.
  • B. Scale back sending for specific ISPs until the issue subsides.
  • C. Increase the frequency of email sending to boost engagement.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).

Question #4

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?

  • A. Single Send Journey
  • B. Multi-Step Journey
  • C. Transactional Send Journey
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).

Question #5

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

  • A. Add complementary SMS campaigns.
  • B. Create more focused segmented lists for messaging.
  • C. Focus on action-driven subject lines.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).

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