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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?

A) Email Studio > Overview
B) Automation Studio > Activities
C) Content Builder > Recent Sends

2. The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A) Define a goal for each journey.
B) Export the journey email analytics
C) Review opensand clicks activity summaries.

3. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Copy Insights
B) Einstein Email Recommendations
C) Einstein Messaging Insights

4. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Block bounces
B) Send volume
C) Click rate

5. A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Einstein STO Activity
B) Engagement Split
C) Wait Until Activity

Solutions: