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Last Updated: Nov 06, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Define the capabilities of page actions - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule - Define the capabilities of a completion action - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which adheres most closely to email sending best practices?
- A. Make sure that all emails have a high image-to-text ratio.
- B. Establish a consistent, predictable cadence for your email communications.
- C. Send plain text only emails in order to increase engagement rates.
- D. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
Correct Answer: B 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers
- A. Always display even if previously completed
- B. Do not prefill
- C. Display other fields in this form based on the value of this field
- D. Maintain the initial value upon subsequent form submissions
Correct Answer: A,D 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?
- A. The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
- B. The list is not deleted because it contains active prospects.
- C. The list and the two remaining prospects are archived to the Recycle Bin.
- D. The list is archived to the Recycle Bin and the deleted prospect is restored.
Correct Answer: A 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
What does the gear icon on the prospect list allow you to do?
- A. Delete
- B. Edit
- C. Copy
- D. Assign
Correct Answer: A,B,D 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?
- A. Create two new default scoring models to have one for each product line.
- B. Edit the default scoring model to score differently for each product line.
- C. Edit the score field on the prospect's record to displays multiple score values
- D. Assign a scoring category to each product line folder.
Correct Answer: D 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
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