Get Salesforce Marketing-Cloud-Email-Specialist Dumps Questions Study Exam Guide Jan 11, 2024
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NEW QUESTION # 50
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
- A. SQL Query Activity
- B. Filtered Group
- C. Data Filter
- D. Filter Activity
Answer: B,D
NEW QUESTION # 51
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
1. Northern Train Outfitters wants to display different content
areas based on the subscriber data.
What can be used to accomplish
this? Choose 2 answers
- A. Dynamic Content
- B. AMP script
- C. Personalization Strings
- D. Profile Mapping
Answer: A,B
NEW QUESTION # 52
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last
year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific
interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Full-width lifestyle imagery featuring attractive people
- B. Images of products that the customer has previously purchased
- C. Personalized imagery influenced by subscriber preferences
- D. Content focused on winter sports items for holiday shopping
Answer: C
NEW QUESTION # 53
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A scheduled automation to import a file containing all of their subscribers.
- B. A scheduled automation to occur every 15 minutes to ensure the data is current.
- C. A scheduled automation to import a nightly file of updated or changed records.
- D. A file drop automation to execute an import every time a record is updated or added.
Answer: A
NEW QUESTION # 54
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.
- A. Content Detective
- B. Subscriber Preview
- C. Test Send
Answer: A
Explanation:
Explanation
Content Detective is the correct answer. Content Detective is a tool that allows you to scan your email content for any words or phrases that may trigger spam filters or cause deliverability issues. Content Detective assigns a score to your email based on the number and severity of the flags it detects, and provides suggestions on how to improve your content. You can learn more about this in the Email Testing Tools module on Trailhead.
NEW QUESTION # 55
What is a true statement about Subscriber Key? (Choose 3)
- A. Subscriber Key determines what update types will be available when importing data
- B. SubscriberKey and Primary Key are interchangeable terms
- C. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
- D. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
- E. SubscriberKey allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
Answer: C,D,E
NEW QUESTION # 56
A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers
- A. In Personalization strings
- B. Audience segmentation
- C. Specialized content
- D. Dynamic content
- E. In Einstein content
Answer: A,D,E
NEW QUESTION # 57
Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A. List-Unsubscribe header
- B. Universal Unsubscribe
- C. Profile Center Unsubscribe
Answer: A
Explanation:
Explanation
List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This link is added by Marketing Cloud to the email header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled in the account. [Source: Trailhead]
NEW QUESTION # 58
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?
- A. Standard Workflow Approval
- B. Two-Step Workflow Approval
- C. Content Detective
- D. Preview Tab
Answer: D
NEW QUESTION # 59
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
(Choose three.)
- A. Review permissions and roles for users accessing Content Builder.
- B. Establish a naming convention optimized for search.
- C. Create a folder structure prior to importing assets.
- D. Focus on creating and importing content for one primary channel.
- E. Import duplicate copies of content for different messages or groups.
Answer: A,B,C
Explanation:
Explanation
NEW QUESTION # 60
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower.
NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers''
- A. Send emails more frequently
- B. Send emails less frequently
- C. Request they resubscribe
- D. Remove them from the list
Answer: A
NEW QUESTION # 61
Where do you click Connect Campaign to associate a campaign with a journey?
- A. Email Studio
- B. Journey Builder
- C. The Campaign Messages component on the Lead or Contact record
- D. The Campaign Messages component on the campaign record
Answer: B
NEW QUESTION # 62
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals? (Choose two.)
- A. Hyperlinks
- B. From Name
- C. Subject Line
- D. Send Count
Answer: B,C
NEW QUESTION # 63
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Playbooks/Journey builder
- B. Automation Studio
- C. Guided Send
- D. Triggered Emails
Answer: A
NEW QUESTION # 64
A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The Orders data extension relates to other data extensions and contains the following fields:
* OrderNumber: a unique alphanumeric order number.
* CustomerID: a numeric customer identification number.
* OrderDate: the system date and time for the order.
* Instructions: an optional alphanumeric string that contains customer delivery notes.
What statement accurately reflects the configuration of the Orders data extension?
- A. The OrderNumber field will be a Number data type field.
- B. All fields in the data extension are nullable.
- C. OrderNumber will be used as the Primary Key.
- D. CustomerID will be used as the Primary Key.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION # 65
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
- A. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
- B. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
- C. Use a Guided Send to perform a test send to Internal users using subscriber data.
Answer: B
Explanation:
Explanation
Using Preview and Test, selecting a targeted subscriber, and sending the email to internal team members is what NTO should do to build confidence in its dynamic email capabilities. Preview and Test is a feature that allows you to preview how your email will look for different subscribers based on their data and personalization. You can also send a test email to yourself or other internal team members to verify the content and functionality of your email. Using a Guided Send to perform a test send to internal users using subscriber data would also work, but it would consume tracking data and affect reporting. Using CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs would not be feasible or efficient.
NEW QUESTION # 66
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?
- A. Contact Builder
- B. Audience Builder
- C. SQL Query Activity
- D. Data Filters
Answer: B
NEW QUESTION # 67
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Salesforce Marketing cloud email specialist Certified Professional salary
The average salary of a Salesforce Agile Analysis certification
- Europe - 62,047 EURO
- England - 62,432 POUND
- United State - 95,123 USD
- India - 14,42,327 INR
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