
[Nov 27, 2021] Latest Salesforce Marketers Marketing-Cloud-Email-Specialist Actual Free Exam Questions
Salesforce Marketers Marketing-Cloud-Email-Specialist Dumps Updated Practice Test and 262 unique questions
What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Language : English
- Number of questions : 60 questions
- Questions type : Multiple choice
- Duration : 90 minutes
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Passing score: 65%
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NEW QUESTION 20
When does the validation of email address occur when using a data extension?
- A. Done when subscriber updates profile in the profile center
- B. Done at the time of Import
- C. Done at the time of Send
- D. Done when admin refreshes it
Answer: C
NEW QUESTION 21
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?
- A. Filter activity
- B. SQL query activities
- C. Filtered group
- D. Data filter
Answer: A
NEW QUESTION 22
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
- A. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
- C. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- D. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
Answer: A
NEW QUESTION 23
Northern Trail Outfitters (NTO) completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used.
What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
- A. SQL Query Activity
- B. Filter Activity
- C. Data Filter
- D. Filtered Group
Answer: B
NEW QUESTION 24
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)
- A. Set the column with Subscriber Key as Primary Key
- B. Set the Email address column as Primary Key
- C. In Properties, check the "Is Sendable" option
- D. Relate the Email Address to Subscriber Key
Answer: A,C
Explanation:
Explanation/Reference:
NEW QUESTION 25
Select three (3) best practices for interacting with potential and active subscribers?
- A. Always make email opt in required
- B. Only use the email address offered
- C. Make unsubscribing easy, no more than 4 clicks
- D. Make unsubscribing easy
- E. Follow the CAN SPAM Law
Answer: B,D,E
NEW QUESTION 26
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?
- A. Attribute, Value, Operator, Content
- B. Preferences, Value, Operator, Lists
- C. Customers, Value, Operator, Content
- D. Lists, Value, Operator, Images
Answer: A
NEW QUESTION 27
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers
- A. The system automatically sends the winning version to the remainder audience.
- B. The test administrator manually selects the version to send tothe remainder.
- C. The test administrator chooses which subscribers to place in each audience.
- D. The test administrator selects the desired audience test segment sizes.
Answer: A,D
NEW QUESTION 28
A national landscaping company wants to send targeted emails to costumer to remind them of their upcoming lawn treatment depending on the service customer will receive either one or two emails. The data for the campaign is in the separate data extension, costumer no is primary key fields in both data extension, which two tools should be used to segment the dat a. Choose two answers.
- A. data extract activity
- B. send definition
- C. filters
- D. SQL query activity
Answer: C,D
NEW QUESTION 29
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
- A. A Transactional Send Classification
- B. A Simple Send Email
- C. A User initiated Email
- D. A recurring Send Schedule via Guided Send
Answer: D
NEW QUESTION 30
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Triggered Email
- B. Test Send
- C. User-Initiated Email
- D. Send Flow
Answer: A
Explanation:
Explanation
NEW QUESTION 31
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?
- A. Create from Template
- B. Create from a Filtered Data Extension
- C. Create from Existing
- D. Create from New
Answer: C
NEW QUESTION 32
What are the key ways to improve email deliverability in email marketing? (Choose 4)
- A. Consider Subscriber engagement....send only to most engaged subscribers.
- B. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
- C. Use double Opt-in to avoid getting blacklisted.
- D. Email sign-up on website.
- E. Use email templates
- F. Maintain a consistent "From Name"
Answer: A,B,C,F
NEW QUESTION 33
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A scheduled automation to occur every 15 minutes to ensure the data is current.
- B. A scheduled automation to import a file containing all of their subscribers.
- C. A file drop automation to execute an import every time a record is updated or added.
- D. A scheduled automation to import a nightly file of updated or changed records.
Answer: D
NEW QUESTION 34
NTO wants to import a file with column names that do not match the field into a data extension what steps is needed to align the file data to the filed names in the data extension
- A. select the delimiting characters
- B. Map the attributes in the file
- C. name the new import definition
- D. Choose the appropriate data format
Answer: B
NEW QUESTION 35
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?
- A. Send Flow
- B. Automation Studio
- C. Contact Builder
- D. Content Builder
Answer: A
NEW QUESTION 36
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose
2)
- A. Filter activity
- B. SQL Query activity
- C. Data Extract activity
- D. Segment activity
Answer: A,B
NEW QUESTION 37
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
- B. Create a file drop automation to initiate when the store's data extension is updated via import.
- C. Create a scheduled automation to import the file on a recurring basis with store information.
- D. Create an automation to begin when Information changes on a store object using a workflow rule.
Answer: D
NEW QUESTION 38
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?
- A. Import File Activity > Send Email
- B. Import File Activity > File Transfer Activity > Send Email
- C. File Transfer Activity > Import File Activity > Send Email
- D. File Transfer Activity > Send Email
Answer: C
NEW QUESTION 39
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA? Choose two answers.
- A. select the URL or tracking alias from the link view tab of the click activity tab.
- B. select the click activity bar chart from the email overview of the click activity tab
- C. select the URL id for the URL or tracking the alias from the job links tab.
- D. select the user clicks the overview tab in the inbox activity section
Answer: A,D
NEW QUESTION 40
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers
- A. Subscribers within a 30-mile radius of a zip code.
- B. Subscribers who have not clicked in the past three months.
- C. Subscribers who have submitted spam complaints in the last week.
- D. Subscribers who have opened an email in the past 30 days.
Answer: B,D
NEW QUESTION 41
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals? (Choose two.)
- A. From Name
- B. Send Count
- C. Subject Line
- D. Hyperlinks
Answer: A,C
NEW QUESTION 42
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Create a suppression workflow for the unsubscribed accounts.
- B. Import unsubscribes with the appropriate status into All Subscribers.
- C. Import unsubscribes into a data extension, then update status with a query.
- D. Create an automation triggered on unsubscribes from the other system.
Answer: B
NEW QUESTION 43
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