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Updated: Jul 26, 2026
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How to Prepare For Salesforce Marketing cloud email specialist Exam
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
How much Marketing-Cloud-Email-Specialist Exam Cost
The price of the Salesforce Marketing-Cloud-Email-Specialist exam is $200 USD.
Salesforce Marketing-Cloud-Email-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 3 years |
| Passing Score: | 67% |
| Exam Format: | Multiple-choice, Multiple-select |
| Exam Price: | USD 200 |
| Available Languages: | English, Japanese |
| Real Exam Qty: | 65 |
| Sample Questions: | Salesforce Marketing-Cloud-Email-Specialist Sample Questions |
| Exam Way: | Online (proctored via Kryterion Webassessor or Pearson VUE) or Onsite |
| Pre Condition: | Salesforce recommends completing the Salesforce Certified Marketing Cloud Engagement Admin certification first. |
| Official Syllabus URL: | https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Email-Specialist-Exam-Guide |
How to book the Marketing-Cloud-Email-Specialist Exam
These are following steps for registering the Marketing-Cloud-Email-Specialist Exam. Step 1: Visit to Webassessor Exam Registration Step 2: Signup/Login to Webassessor Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam Step 4: Select Date, time and confirm with a payment method
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements - Organize and manage email campaign content |
| Topic 2: Marketing Automation | 26% | - Build the appropriate Automation Studio solution - Recommend the appropriate marketing automation solution - Build the appropriate Journey Builder solution |
| Topic 3: Subscriber and Data Management | 26% | - Understand concepts of subscribers, profile center, and subscription centers - Configure Contact Builder and Audience Builder - Manage subscriber data (Lists vs Data Extensions) |
| Topic 4: Email Marketing Best Practices | 10% | - Evaluate elements and techniques of email marketing to design effective emails and email programs - Differentiate elements of an email that can impact message deliverability - Demonstrate appropriate and effective subscriber acquisition and retention methodologies |
| Topic 5: Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
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