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Updated: Sep 15, 2026
No. of Questions: 162 Questions & Answers with Testing Engine
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist Exam |
| Exam Number: | MC-202 |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant Salesforce Certified Marketing Cloud Administrator |
| Available Languages: | German, French, English, Spanish, Japanese |
| Exam Format: | Multiple Choice, Multiple Select |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Exam Duration: | 90 minutes |
| Passing Score: | 65% |
| Exam Price: | $200 USD |
| Recommended Training: | Trailhead Marketing Cloud Email Specialist Trailmix Salesforce Marketing Cloud Email Specialist Study Guide |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Registration |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion testing centers |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud and email marketing concepts is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Topic 2: Content Creation and Delivery | - Dynamic content and personalization - Email Studio and content builder usage - Templates and AMPscript basics |
| Topic 3: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Topic 4: Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
| Topic 5: Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
- A. Manual Engagement
- B. Email Engagement
- C. Web Conversion
Correct Answer: C 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
A marketing intern forgotto remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
- A. Subject and Preheader Validation
- B. SubscriberPreview and test Send
- C. Content Detective
Correct Answer: A 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
- A. Write a query to create a filtered data extension.
- B. Filter the.csv file before import.
- C. Create a data filter on the data extension.
Correct Answer: C 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
- A. Mobile Aware
- B. MobileResponsive
- C. Responsive Aware
Correct Answer: B 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A. A Utilize exit criteria for thejourney.
- B. Ensure the Contact entry mode is No re-entry
- C. Use the Update Contact a:
Correct Answer: A 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
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