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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
Data Management and Segmentation20%- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists
- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
Content and Messaging15%- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
- Email design and deliverability
  • 1. Deliverability best practices
  • 2. Content types and templates
Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Data model and relationships
  • 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
Discovery and Requirements15%- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
Analytics and Reporting15%- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Is it possible to split Dynamic Lists into more than two Static Lists?

A) True
B) False


2. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Pull a report of the data they intend to use for segmentation purposes.
B) Filter existing prospect records to see which custom fields have the most data.
C) Review existing forms and landing pages to understand what data needs to be collected.
D) Ask their accounting team to review and select the five most helpful fields.


3. When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A) The Salesforce connector must be unpaused.
B) Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
C) Salesforce B2B Integration user must be created.
D) User sync must be enabled in Marketing Cloud Account Engagement.


4. Administrators can reset passwords for users

A) True
B) False


5. How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A) One each type
B) One
C) There are no restrictions about that
D) Many, but only Salesforce


Solutions:

Question # 1
Answer: A
Question # 2
Answer: A,C
Question # 3
Answer: A
Question # 4
Answer: A
Question # 5
Answer: B

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