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Last Updated: Sep 13, 2026
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 15% | - Advanced analytics
|
| Data Management and Segmentation | 20% | - Data modeling
|
| Discovery and Requirements | 15% | - Gather business requirements
|
| Content and Messaging | 15% | - Multi-channel messaging
|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Query the Subscriber Data View and extract it weekly
- B. Schedule the Contacts Counts Standard Report
- C. Query the Contact Data View and transfer it weekly
- D. Configure the Contact Extract Activity in Automation Studio
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. Use Tracking Extract, File Transfer, and Data Copy or Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
- B. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
- C. Use Data Extension Extract and Data Copy or Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder.
- D. Use SQL Query and Data Copy or Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2)
- A. Use Data Extension Entry Sources with filters applied to perform segmentation activities for Journey Builder.
- B. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- C. Include data for decision splits in Attribute Groups in Contact Builder; use contact data rather than journey data.
- D. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into
11 groups to test different messaging strategies.
How could this be accomplished?
- A. Create a random data extension within Email Studio.
- B. Use Automation Studio with a random split activity.
- C. Use Journey Builder with a random split activity.
- D. Create a random data extension within Contact Builder.
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)
- A. Synchronized Data Sources only push data every 15 minutes
- B. Email Address was used as Subscriber Key
- C. ContactID was used as Subscriber Key
- D. Individual Level Tracking was not selected in Marketing Cloud Configuration
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
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