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IBM M2090-618 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Sales Strategy & Value Proposition25%- Identifying qualified opportunities
- Pricing, packaging and financing options
- Overcoming common objections
- Articulating business value and ROI
Topic 2: Midmarket Business Analytics Landscape & Trends20%- Market trends and business drivers
- Key customer pain points in midmarket
- Value of analytics for midmarket organizations
Topic 3: IBM Business Analytics Midmarket Portfolio35%- Positioning and differentiators
- IBM Cognos Insight features and use cases
- IBM Cognos Express family overview
- IBM SPSS for midmarket applications
Topic 4: Solution Mapping & Competitive Positioning20%- Upsell and expand scenarios
- Competitive differentiation
- Matching solutions to customer needs

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

Question 1

Which pain point can IBM Midmarket solutions help overcome?

A. The customer needs to implement and manage group HR policy across multiple companies
B. The customer needs an analytic solution that communicates information across the enterprise
C. The customer is struggling with complex territory to account alignment processes
D. The customer has difficulty managing patient records and archiving historical data


Question 2

What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?

A. Employee Collaboration and Customer Centric Outcomes
B. Customer Centric Outcomes and Operational Optimization
C. Operational Outcomes and Risk/Financial Management
D. Risk/Financial Management and New Business Model


Question 3

When selling into an organization, what do you need to know from each individual on the customer team involved with the project?

A. What is their role in the project
B. How does the project impact their jobs
C. What is their role and individual agenda
D. What products do they prefer


Question 4

An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?

A. IBM Cognos Disclosure Management Express
B. IBM SPSS Modeler Premium
C. IBM Cognos Controller Express
D. IBM Cognos Express


Question 5

You are in a meeting with the VP of Finance. Which would be a high yield question to ask?

A. Can you tell me how you track the daily volume of your call centers by region and service center?
B. Do you have visibility into how your suppliers are impacting your production line efficiency?
C. Are business users able to create reports and analyze information or are they reliant on IT for this information?
D. How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?


Solutions:

Question 1
Answer: B
Question 2
Answer: B
Question 3
Answer: A
Question 4
Answer: B
Question 5
Answer: C

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