Pass your actual test at first attempt with IBM M2090-618 training material
Last Updated: Aug 29, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Strategy & Value Proposition | 25% | - Identifying qualified opportunities - Pricing, packaging and financing options - Overcoming common objections - Articulating business value and ROI |
| Topic 2: Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Key customer pain points in midmarket - Value of analytics for midmarket organizations |
| Topic 3: IBM Business Analytics Midmarket Portfolio | 35% | - Positioning and differentiators - IBM Cognos Insight features and use cases - IBM Cognos Express family overview - IBM SPSS for midmarket applications |
| Topic 4: Solution Mapping & Competitive Positioning | 20% | - Upsell and expand scenarios - Competitive differentiation - Matching solutions to customer needs |
Question 1
Which pain point can IBM Midmarket solutions help overcome?
A. The customer needs to implement and manage group HR policy across multiple companies
B. The customer needs an analytic solution that communicates information across the enterprise
C. The customer is struggling with complex territory to account alignment processes
D. The customer has difficulty managing patient records and archiving historical data
Question 2
What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?
A. Employee Collaboration and Customer Centric Outcomes
B. Customer Centric Outcomes and Operational Optimization
C. Operational Outcomes and Risk/Financial Management
D. Risk/Financial Management and New Business Model
Question 3
When selling into an organization, what do you need to know from each individual on the customer team involved with the project?
A. What is their role in the project
B. How does the project impact their jobs
C. What is their role and individual agenda
D. What products do they prefer
Question 4
An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?
A. IBM Cognos Disclosure Management Express
B. IBM SPSS Modeler Premium
C. IBM Cognos Controller Express
D. IBM Cognos Express
Question 5
You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
A. Can you tell me how you track the daily volume of your call centers by region and service center?
B. Do you have visibility into how your suppliers are impacting your production line efficiency?
C. Are business users able to create reports and analyze information or are they reliant on IT for this information?
D. How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: C |
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