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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Increase the ad's cost per impression bid
B) Change the destination URL of her ad
C) Change her ad to an image ad
D) Increase the ad's cost per click bid

2. You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

A) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
B) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
C) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
D) You must add the Google AdWords conversion tracking code to your website's HTML code.

3. What will you do to enable phrase matching for a particular keyword?

A) Enclose it in curly brackets.
B) Enclose it with quotation marks.
C) Add a (-) sign before the keyword.
D) Add a (+) sign before the keyword.

4. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A) DART cookies
B) Third party cookies
C) Persistent cookies
D) Session cookies

5. Which of the following statements is true about quality score?

A) Quality Score is calculated every time your keyword matches a search query by the bid for your ad position.
B) Quality Score is calculated every time your keyword matches a search query.
C) Quality Score is calculated daily based on the ad text.
D) Quality Score is calculated when the Google ad is created.

Solutions: