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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Why is it important for a Google AdWords ad on the Google Content Network to be marked as
Family Safe?

A) To reduce the cost per click
B) So that the ad would not be blocked by Google and Yahoo
C) Many Google Content Network partners only accept family safe ads
D) So that the images can show in search results

2. HOTSPOT
You are reviewing a video that you have posted to YouTube. You would like to exam the hotspots for this video to see how your video is retaining your audience's attention. How do you navigate to your video's hotspot graph?

3. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Online presence to sell items in an auction-style format using Google Checkout
B) Access to the largest inventory of professional and user-generated videos in the world
C) Ability to engage with a massive community that is already interacting with the content
D) Opportunity to participate on multiple platforms, allowing portability of content

4. Which bidding type is most suitable for driving traffic to a site with ads?

A) Cost-per-visit
B) Cost-per-click
C) Cost-per-thousand impression
D) Cost-per-acquisition

5. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her ad is not a promoted video so it will always say "1" in this metric.
B) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
D) The metric of "1" actually means she was the only person with that keyword.

Solutions: