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Updated: Aug 09, 2026
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Salesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant Exam |
| Exam Number: | MCE-Con-201 |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Exam Duration: | 105 minutes |
| Passing Score: | 68% |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English, Japanese, Korean, French, German, Spanish |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Salesforce Trailhead Marketing Cloud Engagement Learning Path Marketing Cloud Engagement Consultant Exam Guide |
| Exam Registration: | Webassessor (Kryterion Exam Platform) Salesforce Certification Registration |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite test center |
| Pre Condition: | No formal prerequisites, but Salesforce Certified Marketing Cloud Administrator or Email Specialist certification is recommended |
| Official Syllabus URL: | https://www.salesforce.com/training-certification/certification/ |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 2: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 3: Data Management and Integration | - Data Extensions and Contact Builder
|
| Topic 4: Automation and Journey Orchestration | - Journey Builder
|
| Topic 5: Email Marketing and Content Creation | - Email Studio capabilities
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability. Which two best practices should be utilized? (Choose 2 answers)
A) Configure Contact Builder to automatically generate a unique subscriber key.
B) Define the subscriber key as a unique value that does not relate to a specific channel.
C) When using an external database of record, utilize that system's identifier as the contact key.
D) Regularly merge duplicate contacts to keep tracking data accurately.
2. Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect.
The sends have a status of failed. What should the consultant do to diagnose the issue?
A) Ensure the System User is assigned the Standard User Profile.
B) Change the connection option to Scope by User.
C) Review Apex Jobs within Setup in Sales Cloud.
D) Manually clear the OAuth token to refresh the connection.
3. Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts?
A) Stop Activity
B) Query Activity
C) Script Activity
D) Verification Activity
4. A financial services company maintains subscriber consent separately for Email, SMS, and Push notifications. Customers may opt out of one communication channel while remaining subscribed to others. Which data model provides the greatest flexibility for managing channel-specific consent?
A) Maintain individual consent records for each communication channel.
B) Create separate Boolean fields within a Contact Data Extension.
C) Use Publication Lists exclusively for every communication channel.
D) Store every consent value in Subscriber Attributes.
5. Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit? (Choose 2 answers)
A) CreateSalesforceObject() AMPscript
B) SOAP API Calls updating objects
C) Login Calls
D) Bulk API
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A,B |
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