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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A) The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
B) The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
C) The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
D) Google does not reveal the Quality Score.

2. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) There is no correlation between paid results (the advertisements) and organic search result s.
B) The better the organic search result, the higher the ad will be posted in order of paid result s.
C) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
D) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.

3. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
B) No, because the pop-up window offers a discount to Ned's website visitors.
C) Yes, because the pop-up window offers a coupon that's good for one day only.
D) No, as long as Ned's site isn't selling anything against Google's content policy.

4. Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A) Region and City targeting
B) Customized targeting
C) Country targeting
D) City targeting

5. Which of the following is used to describe the return on investment for Google AdWords
campaigns?

A) Return on keyword spend
B) Return on Ad Investment
C) Return on bounce rate
D) Return on Ad Spend

Solutions: