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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
B) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
C) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
D) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.

2. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Run the website optimizer
B) Add more keywords
C) Run Google Analytics
D) Increase the cost-per-click bids

3. You are the manager of a large website for your organization and you are using Google AdWords. You have installed Google Analytics and you are about to generate some reports for your site. One of the goals for your site is to drive valuable traffic; you would specifically like to know about choosing good keywords that will generate sale conversions. Based on this goal, which report does Google suggest would be ideal for you to generate?

A) Content > Site Search > Search Terms
B) Traffic Sources > AdWords > AdWords Campaigns Goals/E-Commerce Tab Traffic Sources > Keywords > Goals/E-Commerce Tab
C) Goals > Funnel Visualization
D) Content > Top Landing Pages > Comparison View

4. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Advertising costs
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Duration of Ad
D) (Revenue from sales - Advertising costs)/Revenue from Sales

5. Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use?

A) Multi-variation test
B) Multivariate test
C) A/B test
D) B/A test

Solutions: