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DMI CDMS-SP2.0 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Digital Marketing Strategy Framework25%- Goal Setting & Strategy Formulation
  • 1. Value Proposition & Positioning
  • 2. SMART Objectives
  • 3. Channel Selection Strategy
- Strategic Analysis
  • 1. SWOT, PESTLE, Porter's Five Forces
  • 2. Internal & External Analysis
  • 3. Customer Journey & Persona Development
Topic 2: Digital Marketing Planning & Budgeting25%- Budget & ROI Management
  • 1. ROI & ROAS Calculation
  • 2. Cost Optimization
  • 3. Budget Allocation Models
- Campaign Planning
  • 1. Channel Mix & Integration
  • 2. Content Strategy
  • 3. Timeline & Resource Allocation
Topic 3: Channel Strategy & Implementation30%- Paid & Earned Media Strategy
  • 1. Social Media Ads
  • 2. PR & Influencer Strategy
  • 3. PPC & Display Advertising
- Owned Media Strategy
  • 1. Email Marketing & Automation
  • 2. Social Media Owned Channels
  • 3. Website & SEO Strategy
Topic 4: Measurement, Analytics & Optimization20%- KPIs & Metrics
  • 1. Attribution Models
  • 2. Performance Reporting
  • 3. Web & Campaign Analytics
- Continuous Improvement
  • 1. Agile Marketing
  • 2. A/B Testing
  • 3. Strategy Adjustment

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