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Updated: Sep 11, 2026
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Salesforce Marketing-Cloud-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | CRT-250 |
| Passing Score: | 68% |
| Real Exam Qty: | 60 |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | No expiration (credentials are maintained through continuing education) |
| Available Languages: | English |
| Exam Format: | Multiple Select, Multiple Choice |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator |
| Exam Price: | $200 USD |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person testing center |
| Pre Condition: | Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
Who should take the Marketing-Cloud-Consultant exam
The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Track engagement and conversion metrics - Analyze campaign performance - Build custom reports and dashboards - Configure and interpret standard reports |
| Topic 2: Discovery and Design | 18% | - Define success metrics and KPIs - Identify integration points and data flows - Document current state and desired future state - Gather requirements and understand business objectives - Analyze customer data and segmentation needs |
| Topic 3: Automation and Data Management | 14% | - Implement SQL activities for data processing - Configure imports and exports - Utilize automation studio effectively - Build and manage automation workflows - Manage contact data and data hygiene |
| Topic 4: Email Marketing | 18% | - Ensure deliverability and inbox placement - Create and optimize email content - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Apply template and content block strategies |
| Topic 5: Customer Journey Design | 18% | - Map customer journeys across channels - Apply personalization and dynamic content - Implement triggered and real-time journeys - Build decision trees and branching logic - Utilize Journey Builder features and best practices |
| Topic 6: Marketing Cloud Configuration | 18% | - Configure account settings and business units - Configure lists and populations - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Implement data management and data extensions |
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