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Updated: Aug 08, 2026

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Google adwords-search Exam Overview:

Certification Vendor:Google
Exam Name:Google Ads Search Advertising Certification Exam
Exam Number:adwords-search / google-ads-search
Certificate Validity Period:12 months
Passing Score:80%
Exam Duration:75 minutes
Exam Format:Multiple choice, Multiple select, Scenario-based questions
Available Languages:English (US/UK), Simplified Chinese, Traditional Chinese, French, German, Japanese, Korean, Spanish, Spanish (Latin America), Portuguese, Portuguese (Brazil), Italian, Dutch, Russian, Polish, Czech, Indonesian, Thai, Turkish, Slovak, Vietnamese
Related Certifications:Google Ads Display
Google Ads Video
Google Ads Shopping
Google Ads Apps
Google Ads Measurement
Real Exam Qty:46–50
Exam Price:Free (USD 0)
Recommended Training:Google Ads Help Center
Official Google Ads Search Learning Path
Exam Registration:Google Skillshop Registration
Sample Questions:Google adwords-search Sample Questions
Exam Way:Online proctored self-assessment via Google Skillshop platform
Pre Condition:No mandatory prerequisites; recommended basic knowledge of Google Ads and digital marketing
Official Syllabus URL:https://skillshop.withgoogle.com/collections/google-ads/search-certification

Google adwords-search Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Measurement and Performance Analysis15%- Reporting and optimization
  • 1. Key metrics (CTR, CPC, CPA, ROAS)
    • 2. Identifying performance gaps
      - Conversion tracking
      • 1. Attribution models
        • 2. Tag implementation
          Topic 2: Bidding and Automation25%- Manual bidding strategies
          • 1. Manual CPC, enhanced CPC
            - Smart Bidding
            • 1. Automation and optimization score
              • 2. Target CPA, Target ROAS, Maximize Conversions
                Topic 3: Ad Creation and Optimization25%- Text ad and extension usage
                • 1. Ad relevance and Quality Score
                  • 2. Callouts, sitelinks, call, location extensions
                    - Responsive Search Ads (RSA)
                    • 1. Headline and description best practices
                      • 2. Asset combination and performance
                        Topic 4: Campaign and Strategy Fundamentals20%- Search campaign structure and setup
                        • 1. Campaign goals and settings
                          • 2. Account, campaign, ad group hierarchy
                            - Keyword strategy
                            • 1. Keyword research and selection
                              • 2. Negative keyword implementation
                                • 3. Keyword match types
                                  Topic 5: Audience and Targeting15%- Location and device targeting
                                  • 1. Geographic adjustments
                                    • 2. Device bid modifiers
                                      - Audience segmentation
                                      • 1. In-market, affinity, custom intent
                                        • 2. Remarketing lists for search ads (RLSA)

                                          Google Search Advertising Advanced Exam Practice Test Sample Questions:

                                          1. Which of the following allows developers to interact with Google AdWords through software
                                          interfaces?

                                          A) Campaign Manager
                                          B) AdWords API
                                          C) AdWords Editor
                                          D) Google Analytics


                                          2. In which of the following colors do the unposted local changes appear?

                                          A) Green
                                          B) Purple
                                          C) Red
                                          D) Blue


                                          3. How many times a day, can you change your daily budget for a Google AdWords campaign?

                                          A) Ten
                                          B) As many times as you'd like to.
                                          C) Thirty
                                          D) One


                                          4. You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
                                          Which of the following searches would most likely cause your ad to be displayed on Google?

                                          A) Paintings in Oil
                                          B) Watercolor painting
                                          C) Oil Painting
                                          D) Any phrase with the keyword oil painting, such as old oil paintings


                                          5. Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC bid for the keywords he's generated. At what percentage of the time does Google say, that their suggested value should deliver ads in the top position ?

                                          A) Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
                                          B) 75 percent
                                          C) 85 percent
                                          D) 50 percent


                                          Solutions:

                                          Question # 1
                                          Answer: B
                                          Question # 2
                                          Answer: B
                                          Question # 3
                                          Answer: A
                                          Question # 4
                                          Answer: C
                                          Question # 5
                                          Answer: C

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