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Updated: Aug 06, 2026
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Google adwords-display Exam Overview:
| Certification Vendor: | |
| Exam Name: | Google Ads Display Assessment |
| Exam Number: | adwords-display |
| Certificate Validity Period: | 12 months |
| Exam Price: | Free |
| Available Languages: | English, Spanish, French, German, Italian, Portuguese, Chinese (Simplified), Japanese, Korean, Russian, Arabic, Turkish, Polish, Dutch, Indonesian, Thai, Vietnamese, Malay, Hindi, Swedish, Danish, Norwegian |
| Real Exam Qty: | 46–50 |
| Exam Format: | Multiple-choice, Scenario-based, Single-select, Multi-select |
| Exam Duration: | 75 minutes |
| Related Certifications: | Google Ads Search Certification Google Ads Video Certification Google Ads Shopping Certification Google Ads Apps Certification |
| Passing Score: | 80% |
| Recommended Training: | Google Ads Display Certification Learning Path |
| Exam Registration: | Google Skillshop |
| Sample Questions: | Google adwords-display Sample Questions |
| Exam Way: | Online, self-paced via Skillshop, no proctoring |
| Pre Condition: | No official prerequisites; basic knowledge of Google Ads recommended |
| Official Syllabus URL: | https://skillshop.exceedlms.com/student/path/18812-google-ads-display-certification |
Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Bidding and Budget Management | 20% | - Automated bidding strategies - Manual bidding options - ROI and performance goals - Budget allocation and pacing |
| Introduction to Google Display Network | 15% | - Reach and scale across platforms - Core concepts and benefits - Campaign objectives and use cases |
| Measurement and Optimization | 20% | - Conversion tracking - Optimization techniques - Key metrics and reporting - Identifying and resolving issues |
| Ad Formats and Creation | 20% | - Ad creative best practices - Uploaded image and HTML5 ads - Compliance and policies - Responsive Display Ads |
| Targeting and Audience Solutions | 25% | - Demographic and geographic targeting - Audience targeting methods - Remarketing and similar audiences - Contextual and placement targeting |
Google Display Exam Practice Test Sample Questions:
1. Which of the following are the best practices for video content on YouTube?
A) Create videos that teach and engage the YouTube community on your services.
B) Create videos that feature original content.
C) Keep your videos to atleast 10 minutes.
D) Update your content on regular basis.
2. 3Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?
A) Placement Tool
B) AdWords Conversion Tracking
C) Ad Planner
D) Video Targeting
3. Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A) Customized targeting
B) Country targeting
C) Region and city targeting
D) Predictive targeting
4. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
A) It's the conversion rate for ads in the Google Content Network.
B) It's the cost of conversions that have happened after a user saw Bob's ad online.
C) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
D) It's the number of conversions that have happened from a video ad.
5. Which of the following metrics gives the number of times the ad was clicked divided by the
number of times the ad was shown?
A) Clicks
B) Average CPC
C) Click Through Rate (CTR)
D) Average CPM
Solutions:
| Question # 1 Answer: A,B,D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: C |
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