Facebook Certified media buying professional Sample Questions:

1. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Deliver ads to people based on users who generate the most revenue.
B) Create custom audiences from offline events.
C) Integrate your offline events with website conversions.
D) Measure cross-channel conversions.

2. You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A) Pixel Standard Access
B) Pixel Editor
C) Pixel Ad Manager
D) Pixel Event Manager
E) Pixel Moderator

3. Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A) You can't set up multiple Fan Pages into one account on Facebook currently.
B) You build one Fan Page and then go to Facebook and create multiple locations.
C) You set up a Global Page for international presence and then create a location for each country.
D) You set up multiple Fan Pages for each country.

4. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A) Video Completion Objective
B) Brand Awareness Objective
C) Video Engagement
D) Video Views Objective
E) Reach objective

5. You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A) Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
B) Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
C) You run different conversion campaign ads for all events currently being measured on the website.
D) Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.

Solutions: