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Facebook Certified media buying professional Sample Questions:

1. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for clicks and measure impressions.
B) You should bid for CPM and measure conversions.
C) You should bid for installs and measure impressions.
D) You should bid for impressions and measure impressions.
E) You should bid for conversions and measure impressions.

2. You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A) You should add more content categories such as gambling into the content categories blocked.
B) You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.
C) You can't block mature content from any Facebook placement platform.
D) You need to change the in-stream video to Audience Network or Instant Articles.
E) You should just block both mature and dating content categories from your in-stream video placement.

3. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A) Make sure video has sound
B) Select reach objective to optimize delivery.
C) Shorten the video length to 15 seconds in order to run both placements.
D) Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
E) Shorten the video length to 20 seconds in order to run on both placements.
F) Select video views objective in order to run on both placements.

4. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A) Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B) Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
C) Branding campaigns usually perform better when optimized through CPM than CPA.
D) For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.

5. What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

A) Audience Outcomes
B) Reach Outcomes
C) Sales Outcomes
D) Brand Outcomes
E) Impact Outcomes

Solutions: