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Salesforce MCE-Admn-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Maintenance15%- Account monitoring and system availability
- Data extraction, reporting, and analytics
- Evaluation of additional Marketing Cloud products
Topic 2: Digital Marketing Proficiency13%- Security best practices for data, permissions, and PII
- Governance and compliance in digital marketing
- Marketing Cloud product inventory and offerings
Topic 3: Setup38%- Marketing Cloud extension products and features
- Business units, user accounts, and permission settings
- Setup Home features and configuration
- Security policies, password management, and access control
- Integration configuration and management
Topic 4: Channel Management16%- Social Studio and Advertising Studio configuration
- Mobile Studio setup and functionality
- Email Studio configuration and features
- Journey Builder concepts and use cases
Topic 5: Subscriber Data Management18%- Contact model design and implementation
- Data import, export, and quality management
- Data extensions, relationships, and data architecture
- Preference and profile center configuration

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

  • A. SQL
  • B. CSS
  • C. AMPscript
  • D. HTML
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

  • A. Email Send Report
  • B. Campaign Email Tracking Report
  • C. Account Send Summary Report
  • D. Email Performance Over Time Report
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

Which three options determine when a contact could enter a journey?
Choose 3 answers.

  • A. Re-entry only after exiting
  • B. No re-entry
  • C. Re-entry by date
  • D. Re-entry by attribute
  • E. Re-entry at any time
Reveal Solution  Discussion  0

Correct Answer: A,B,E  🗳️

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Question #4

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

  • A. Account Settings
  • B. Campaign Settings
  • C. Emails Studio Settings
  • D. Content Builder Settings
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #5

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

  • A. A Dedicated IP is automatically warmed up
  • B. The out-of-the-box profile center will display NTO branding
  • C. A different click domain can be used for each brand
  • D. Image URLS are wrapped with the appropriate brand URL
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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