Pass your actual test at first attempt with Salesforce MCE-Admn-201 training material
Last Updated: Sep 16, 2026
No. of Questions: 166 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Maintenance | 15% | - Account monitoring and system availability - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products |
| Topic 2: Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
| Topic 3: Setup | 38% | - Marketing Cloud extension products and features - Business units, user accounts, and permission settings - Setup Home features and configuration - Security policies, password management, and access control - Integration configuration and management |
| Topic 4: Channel Management | 16% | - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality - Email Studio configuration and features - Journey Builder concepts and use cases |
| Topic 5: Subscriber Data Management | 18% | - Contact model design and implementation - Data import, export, and quality management - Data extensions, relationships, and data architecture - Preference and profile center configuration |
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
Correct Answer: A 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
Correct Answer: A 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
Which three options determine when a contact could enter a journey?
Choose 3 answers.
Correct Answer: A,B,E 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
Correct Answer: D 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
Correct Answer: D 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
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