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Last Updated: Oct 05, 2026

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Modeling and Transformation- Data model structure and schema design
- Normalization and harmonization
- Metrics and dimensions configuration
Topic 2: Data Ingestion and Integration- Data sources and connectors
- Data ingestion processes
- Data synchronization and scheduling
Topic 3: Data Quality and Troubleshooting- Performance optimization
- Data validation and monitoring
- Error handling and debugging
Topic 4: Marketing Use Cases and Activation- Cross-channel marketing insights
- Campaign performance analysis
- Business reporting use cases
Topic 5: Analytics and Dashboarding- Visualization best practices
- Dashboard creation and configuration
- Insights and reporting
Topic 6: Administration and Security- Data access control
- Platform configuration
- User roles and permissions

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

  • A. 2
  • B. 0
  • C. 3
  • D. 1
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #2

A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

  • A. Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
  • B. Creative Name, Impressions, Analyzed Impressions
  • C. Media Buy Type, Analyzed Impressions
  • D. Media Buy Name, Impressions
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

Which two statements are correct regarding the Parent-Child configuration?

  • A. Parent-Child allows sharing both dimensions and measurements
  • B. Parent-Child configurations can cause performances issues
  • C. A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
  • D. Parent-Child links different tables based on shared key values
Reveal Solution  Discussion  0

Correct Answer: B,D  🗳️

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Question #4

Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

  • A. Each data stream type has its own set of measurements
  • B. All data stream types share at least one mutual measurement
  • C. All data stream types consist of at least one entity
  • D. Every data stream type includes the Medio Buy entity
  • E. Each data stream type has Its own main entity
Reveal Solution  Discussion  0

Correct Answer: A,C,E  🗳️

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Question #5

What is the relationship between "Media Buy Key" and "Campaign Key"?

  • A. One-to-one
  • B. Many-to-many
  • C. One-to-many (one Media Buy Key has many Campaign Keys)
  • D. Many-to-one (one Campaign Key has many Media Buy Keys)
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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