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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Marketing Intelligence Platform Fundamentals- Platform Overview
  • 1. Marketing Cloud Intelligence (formerly Datorama) overview
  • 2. Key features and capabilities
- Administration and Security
  • 1. User management and permissions
  • 2. Workspace and account settings
Data Harmonization and Data Model- Dimensions and Measures
  • 1. Calculated measurements
  • 2. Creating and managing dimensions
  • 3. Creating and managing measures (KPIs)
- Parent-Child Data Streams
  • 1. Data Update Permissions
  • 2. Linking data streams
  • 3. Override Media Buy Hierarchies
- Data Classification
  • 1. Hierarchy management
  • 2. Attribute classification
Data Visualization and Dashboards- Dashboard Design
  • 1. KPI widgets and chart types
  • 2. Building dashboards
- Calculated Measurements
  • 1. Creating custom calculations
  • 2. Formulas and functions
- Filters and Drill-Downs
  • 1. Drill-down configuration
  • 2. Global and local filters
Data Integration and Configuration- Data Ingestion
  • 1. File upload and API data sources
  • 2. Scheduling and refresh settings
- Data Mapping
  • 1. Data model configuration
  • 2. Mapping fields from source files
- Data Stream Types
  • 1. Configuring data source properties
  • 2. Understanding different data stream types
Reports and Activation- Data Export
  • 1. Exporting data and insights
  • 2. Integration with external tools
- Report Types
  • 1. Report scheduling
  • 2. Standard and custom reports

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

  • A. Confirmed interest
  • B. Interest & Registered
  • C. Confirmed Interest & Registered
  • D. interest
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #2

A client's data consists of three data streams as follows:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?

  • A. Data Stream B
  • B. Any of the data streams can technically be the parent
  • C. Data Stream C
  • D. Data Stream A
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

Which three statements describe Overarching Entities? 03m 23s

  • A. When needed, these entities can act as a main entity, replacing the original one.
  • B. The values of these entities are stored at the workspace level, rather than the data stream level
  • C. Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
  • D. Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
  • E. These are mappable dimensions that are present in each and every dataset type
Reveal Solution  Discussion  0

Correct Answer: A,B,D  🗳️

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Question #4

An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

  • A. All fields are mapped except for the Creative Name
  • B. All fields are mapped except for the Media Buy Name.
  • C. All fields are mapped except for the Media Buy Key.
  • D. All fields are mapped except for the Campaign Key
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #5

An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"

  • A. 5
  • B. 4
  • C. 2
  • D. 3
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).

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