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Salesforce AP-212 Exam Syllabus Topics:

SectionWeightObjectives
Integration22%- Integrate with Marketing Cloud
- Integrate with Commerce Cloud
- Integrate with Service Cloud
- Integrate with Salesforce CDP
- Connect to external systems using APIs
Loyalty Program and Process Configuration52%- Manage member enrollment, profiles, and preferences
- Configure foundational program settings
- Set up tier models, qualification, and progression
- Set up currencies, points, and transaction processing
- Configure partner management and collaboration
- Configure permissions and security model
- Define incentives, experiential rewards, and vouchers
Strategies and Design16%- Design loyalty program architecture and data model
- Assess business requirements and define loyalty solution
- Define points, benefits, and redemption processes
- Apply implementation best practices
- Design promotion lifecycle and engagement strategies
On-Going Loyalty Management10%- Manage program updates and enhancements
- Configure analytics, dashboards, and reporting
- Monitor program performance and optimize

Salesforce Loyalty Management Accredited Professional Sample Questions:

1. A hotel group has finished setting up its Loyalty Program and now wants to provide its Loyalty members with live updates about their program membership. They are looking for a solution that lets members view their membership details whenever, they want to, and expect that this can be implemented without a need for complex customization. Using the available product features of Loyalty Management, Which three tasks should an Administrator implement to meet the Hotel group's requirements?

A) TransactionJournal
B) LoyaltyBenefits
C) Contact Record
D) LoyaltyLedger
E) LoyaltyMemberTier


2. Northern Trail Outfitters, wants to implement its new Loyalty Program. The Chief Marketing Officer wants to offer the following benefits to customers:
* Award points to the customer that can be redeemed for products in the store
* Gamify customers that spend the most to receive exclusive benefits.
What three elements should the Administrator configure?

A) Set up one qualifying currency and a non-qualifying currency
B) Set up one qualifying currency
C) Set up vouchers for specific products
D) Set up promotions
E) Set up a tier system based on a cumulative spending value


3. The Member Services team wants to view the information of a member's recent transactions and manual adjustments on the Contact record.
What are the two recommendations that an IT Administrator should suggest?

A) Add the 'Transaction Journals' related list to the Contact record
B) Embed the 'Member Summary Embedded Dashboard on the Contact record
C) Embed the Member Service Manager Home Dashboard on the Contact record
D) Add the 'View Member Profile' component on the Contact record


4. Northern trail Outfitters (NTO) wants to offer 10% discount on top of the annual summer sale for its Loyalty program customers.
Which two steps must a Consultant take in Loyalty Management to set up this promotion?

A) Create within the Loyalty Experiences tab a new promotion for the Summer Sales campaign where the Loyalty Promotion Type is Standard and the Fulfillment Action is Issue Voucher.
B) Create within the Loyalty Experience tab a new voucher tab a new voucher definition where the Type Is Discount Percentage and the Expiration Type is fixed Date.
C) Create within the Loyalty Experiences tab a new Benefit Type for the Summer sale campaign where the Benefit Type Name is standard and the Category type is Issue Voucher.
D) Create within the Loyalty Experiences tab a new voucher definition for the summer sales campaign where the Type is Product or Service and the expiration Type is fixed Date.


5. A member reaches out to the Member Services team regarding points that have expired and requests to restore them. The Loyalty program has a fixed model expiration for non-qualifying points.
How should the Member Services Agent restore the expired points and also set them to expire in the next two months?

A) Delete the transaction journal that expired the points and re-run the expiration Data Processing Engine job after two months
B) Use 'Adjust Points' action on Loyalty Program Member page to credit points and select the Points Expiration Date as two months from the current date
C) Edit the Loyalty Member Currency record to restore the Points Balance and set the 'NextExpirationDate' field to two months from the current date
D) Edit the 'Credit' ledgers corresponding to the points that expired and extend the expiration date to two months from the current date


Solutions:

Question # 1
Answer: C,D,E
Question # 2
Answer: B,D,E
Question # 3
Answer: A,B
Question # 4
Answer: A,B
Question # 5
Answer: B

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