[Dec 13, 2023] Latest Marketing-Cloud-Account-Engagement-Specialist Exam with Accurate Salesforce Marketing Cloud Account Engagement Specialist PDF Questions
Practice To Marketing-Cloud-Account-Engagement-Specialist - Exam-Killer Remarkable Practice On your Salesforce Marketing Cloud Account Engagement Specialist Exam
NEW QUESTION # 75
Which list email report metric represents the total number of emails minus hard and soft bounces?
- A. Total Opt Outs
- B. Total Delivered
- C. Total Sent
- D. Total Queued
Answer: B
Explanation:
Explanation
The list email report metric that represents the total number of emails minus hard and soft bounces is total delivered. Total delivered measures how many emails were successfully delivered to the recipients' inboxes, without being rejected by the email servers. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are not the same as total delivered. Total opt outs measures how many recipients unsubscribed from your emails. Total sent measures how many emails were sent from Marketing Cloud Account Engagement. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement. References [Email Metrics Glossary]
NEW QUESTION # 76
Which two list types could be used as a recipient list on a list email send? Choose 2 answers
- A. Test list
- B. Archived list
- C. Static list
- D. Dynamic list
Answer: C,D
Explanation:
Explanation
The two list types that could be used as a recipient list on a list email send are static list and dynamic list. A static list is a list of prospects that can be manually added or removed, or updated by automation tools. A static list does not change unless the user or the automation tool modifies it13. A dynamic list is a list of prospects that automatically updates based on the criteria that the user defines. A dynamic list adds or removes prospects who match or do not match the criteria in real time14. Both static and dynamic lists can be used to segment prospects and send targeted email campaigns to them15. The other list types, such as archived list, test list, public list, and CRM visible list, are not suitable for sending list emails, as they have different purposes and limitations
NEW QUESTION # 77
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
- A. On the 'Sending' tab of the 1st email
- B. On the Testing' tab of the list email
- C. On the Testing' tab of the email template
- D. On the 'Sending' tab of the email template
Answer: A
Explanation:
Explanation
According to the Salesforce documentation, the action of adding a prospect to a list when they click on a link in a list email can be added on the Sending tab of the list email. The Sending tab allows users to configure the sender, subject, and preheader of the list email, as well as the tracking options and completion actions. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email. A completion action can be used to add the prospect to a specific list, among other actions. The action cannot be added on the Sending tab of the email template, as the email template is a reusable design that does not have completion actions. The action cannot be added on the Testing tab of the email template or the list email, as the Testing tab is used to preview, validate, and test the email before sending, not to add completion actions. References: Salesforce documentation
NEW QUESTION # 78
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
- A. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
- B. The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
- C. The wait time is paused and the prospect will immediately process to next step when program resumes.
- D. The wait time continues to process and the prospect will immediately process to next step when program resumes.
Answer: B
Explanation:
Explanation
What happens to the wait time when a user pauses an engagement studio program and the prospect still has time remaining on the wait period is that the wait time is paused and the prospect will finish the remaining wait time when the program resumes and proceed to the next step. An engagement studio program is a program that automates the delivery of emails and other actions based on the behavior and criteria of the prospects. A wait time is a period of time that the program waits before executing the next step. When a user pauses an engagement studio program, the prospects in the program are also paused and their wait times are not affected. Therefore, when the user resumes the program, the prospects resume from where they left off and finish the remaining wait time before moving to the next step. The other options are not what happens to the wait time when a user pauses an engagement studio program. References [Engagement Studio FAQ]
NEW QUESTION # 79
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers
- A. The Lifecycle Report filtered by timeframe
- B. The prospect fields that were updated
- C. The data and time when a prospect was assigned
- D. The amount of time the prospect spent viewing the website
- E. The lists that that prospect was added to or removed from
Answer: B,C,E
Explanation:
Explanation
The prospect's Audits tab shows the history of changes made to the prospect's record, such as field updates, list changes, and assignment dates. These data points can help determine what updates were made during the database clean-up project and how they affected the prospects. The Lifecycle Report, the amount of time the prospect spent viewing the website, and the unique clicks are not data points that can be found in the Audits tab, but they can be found in other reports or tabs in Marketing Cloud Account Engagement. References Prospect Audits
NEW QUESTION # 80
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
- A. The email uses dynamic content
- B. The email designates a general or specific sender
- C. The email contains at least one variable tag
- D. The email contains a text version
- E. The email contains an unsubscribe link
Answer: B,D,E
Explanation:
Explanation
According to the Marketing Cloud Account Engagement Email Basics, there are three mandatory components for an email to be saved in Marketing Cloud Account Engagement: a text version, a sender, and an unsubscribe link. A text version is required for accessibility and deliverability reasons, as some email clients or recipients may not support HTML emails. A sender is required to identify the source of the email and comply with the CAN-SPAM Act. An unsubscribe link is required to allow recipients to opt out of future emails and comply with the GDPR and other privacy regulations. Variable tags, dynamic content, and social posts are optional components that can enhance the personalization and interactivity of the email, but they are not required for saving the email draft.
NEW QUESTION # 81
Form or Form Handler? I need to be able to edit and change my form directly.
- A. Form
- B. Form Handler
Answer: A
Explanation:
Explanation
Marketing Cloud Account Engagement forms are the best option if you need to be able to edit and change your form directly. Marketing Cloud Account Engagement forms are built and managed completely in Marketing Cloud Account Engagement, and you can easily modify them using the form builder or the layout template.
You can also preview and test your changes before publishing them. Form handlers, on the other hand, require you to edit and change your form on the external platform where it is hosted, and you may need to regenerate the code snippet if you add or remove any fields
NEW QUESTION # 82
The baseline grade will show on the prospect profile at all times.
- A. False
- B. True
Answer: A
Explanation:
Explanation
The baseline grade will not show on the prospect profile at all times. The baseline grade is the initial grade that Marketing Cloud Account Engagement assigns to all prospects before any adjustments are made based on their attributes. The baseline grade is D by default, but you can change it in your account settings. The baseline grade will only show on the prospect profile if the grade has not changed positively or negatively. Once the grade changes, the baseline grade will be replaced by the current grade. The current grade reflects the prospect's fit for your ideal customer profile based on the criteria you have set. You can view the grade history and the grade changes on the prospect profile. For more details -> 111213
NEW QUESTION # 83
False
19. Which of these are default user roles?
- A. Admin Vacation
- B. Sales Manager
- C. Administrator
- D. Marketing
- E. Sales Manager's Assistant
- F. Sales User
Answer: B,C,D,F
Explanation:
Explanation
These are the default user roles that are included with Marketing Cloud Account Engagement1. They have different levels of access and permissions to perform various tasks in Marketing Cloud Account Engagement. You can also create custom roles from a default role or from scratch.
NEW QUESTION # 84
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
- A. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
- B. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
- C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- D. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
Answer: C
Explanation:
Explanation
The sequence of steps that the Marketing Cloud Account Engagement Administrator should take to automate this process is to enable Visitor Filters for a specific IP range and enable Send daily visitor activity emails.
Visitor Filters allow you to filter out the internal traffic from your website analytics, such as your own employees or vendors. By filtering out a specific IP range, you can ensure that only external visitors are tracked by Marketing Cloud Account Engagement. Send daily visitor activity emails allow you to receive a daily email with a list of all the visitors who have visited your website in the past 24 hours, along with their company name, location, and pages viewed. By enabling this feature, you can share the list of external visitors with the regional sales managers automatically
NEW QUESTION # 85
Arrange these events in sequence:
- A. The prospect's activity history is available to view in Marketing Cloud Account Engagement
- B. C B A D E
- C. A D E C B
- D. Visitors access your company website
- E. The visitor is now a prospect.
- F. A cookie is applied
- G. E C B A D
- H. A visitor submits a conversion form
- I. E B A D C
Answer: E
Explanation:
Explanation
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied, a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior
NEW QUESTION # 86
Identify the differences between default and custom roles.
- A. Default roles can be deleted
- B. Custom roles can be created from a default role
- C. Default roles are included with Marketing Cloud Account Engagement
- D. Default roles are included with Marketing Cloud Account Engagement
- E. Default roles can be edited
- F. Custom Roles can be created from scratch
- G. Custom roles can be edited
Answer: B,D,F,G
Explanation:
Explanation
Default roles are included with Marketing Cloud Account Engagement and cannot be edited or deleted2. Custom roles can be edited and deleted, and can be created from scratch or from a default role2. Custom roles allow you to customize the access and permissions for different types of users in your organization2
NEW QUESTION # 87
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
- A. Landing page with a form
- B. Landing page with a form handler
- C. Email template with a form embedded into the HTML
- D. Landing page without a form
Answer: D
Explanation:
Explanation
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. References: 3: [Landing Pages and Forms]
NEW QUESTION # 88
What is an ideal Click-Through Rate (CTR)?
- A. more than 5%
- B. 1%
- C. more than 2%
- D. less than 1%
Answer: C
Explanation:
Explanation
Click-through rate (CTR) is the percentage of recipients who click on a link in your email. CTR is an indicator of how engaging and relevant your email content is to your audience. CTR can vary depending on the industry, the type of email, the subject line, the call to action, and other factors. However, according to various sources, the average CTR for email marketing across all industries is around 2.6%. Therefore, a CTR of more than 2% can be considered as an ideal or good CTR for email marketing
NEW QUESTION # 89
Does an automation rule ever match a prospect more than once?
- A. No, an automation rule will only affect a prospect one time
An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time. - B. Yes, automation rules run every time.
Answer: A
Explanation:
Explanation
An automation rule is a criteria-based action that is triggered when a prospect matches the rule. By default, an automation rule will only affect a prospect one time, unless you enable the Repeat Rule option. If you enable the Repeat Rule option, the automation rule can match a prospect more than once, as long as they meet the criteria each time. Automation rules do not run every time, since they are evaluated based on a schedule that you can set. References: [Automation Rules], [Repeat Automation Rules]
NEW QUESTION # 90
You want to export a list of prospects, but you only need the default fields. What can you use?
- A. Use the Simple Export option
- B. Use the Express Export option
- C. Copy and paste the information from the Prospect table into Excel.
- D. You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.
An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.
Answer: B
Explanation:
Explanation
Express Export is a feature that allows you to export a list of prospects with only the default fields, such as email, name, company, score, and grade. This option is faster and simpler than the full export, which includes all the custom fields as well. You can use the Express Export option by selecting a list of prospects and clicking on the "Tools" button, then choosing "Express Export". References: [Export Prospects], [Express Export]
NEW QUESTION # 91
A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
- A. Prospects will remain ineligible to re-enter the program.
- B. Prospects will NOT re-enter the program until manually approved to re-enter.
- C. Prospects will re-enter the program immediately.
- D. Prospects will re-enter the program after waiting another 90 days.
Answer: C
Explanation:
Explanation
The answer that correctly describes what will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit is that prospects will re-enter the program immediately. A repeating engagement program is a type of program that allows prospects to re-enter the program after a certain period of time, such as 90 days, and up to a certain number of times, such as 5. If a user changes the total entries limit to a higher number, such as 10, the prospects who have already reached the previous limit, but are eligible to re-enter based on the time period, will re-enter the program as soon as the user restarts the program. Prospects will not re-enter the program after waiting another 90 days, remain ineligible to re-enter the program, or not re-enter the program until manually approved, as these are not the effects of changing the total entries limit2. References: 2: Repeating Engagement Programs
NEW QUESTION # 92
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
- A. Contact Accounts
- B. Lead Accounts
- C. Persons Accounts
Answer: A
Explanation:
Explanation
By default, Marketing Cloud Account Engagement will sync with contact accounts in Salesforce. Contact accounts are the standard account type in Salesforce, where each account can have multiple contacts related to it. Marketing Cloud Account Engagement can sync with contact accounts and their related contacts, leads, and opportunities. However, Marketing Cloud Account Engagement can also sync with person accounts in Salesforce, if they are enabled in your org. Person accounts are a special account type in Salesforce, where each account is also a contact. Marketing Cloud Account Engagement can sync with person accounts and their related opportunities, but not with leads. To sync with person accounts, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement. For more details -> 121314
NEW QUESTION # 93
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
- A. The Lead and Contact fields must have the same Salesforce field label.
- B. The Lead and Contact fields must have the same API name.
- C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
- D. The Marketing Cloud Account Engagement field must be a drop-down field.
Answer: B,C
Explanation:
Explanation
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:
* The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4
* The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version
NEW QUESTION # 94
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
- A. Change the wait time for the template
- B. Delete the old sent email
- C. Pause the Program
- D. Copy the original Engagement Program
Answer: C
Explanation:
Explanation
According to the Salesforce documentation, the first step the user must take in order to change which email template is used in a running engagement program is to pause the program. A running engagement program is a program that is actively sending emails and performing actions to the prospects in the program. To make any changes to a running program, such as changing the email template, the user must first pause the program to stop the email sends and actions. After making the changes, the user can resume the program and continue the email sends and actions. Copying the original engagement program, changing the wait time for the template, or deleting the old sent email are not the first steps the user must take, as they will not allow the user to change the email template in the running program. References: Salesforce documentation
NEW QUESTION # 95
Which three user role security limits can be added to an individual user account? (Choose three answers.)
- A. Max number of emails the user can send.
- B. Max number of prospects the user can export.
- C. Max number of prospects the user can manually delete.
- D. Max number of records a user can import.
- E. Max number of prospects the user can manually create.
Answer: A,B,D
Explanation:
Explanation
The three user role security limits that can be added to an individual user account are max number of emails the user can send, max number of records a user can import, and max number of prospects the user can export.
User role security limits are optional settings that allow you to restrict the actions that a user can perform in Marketing Cloud Account Engagement, based on their user role. You can use user role security limits to prevent users from sending too many emails, importing or exporting too many records, or deleting prospects or assets. User role security limits can be applied to individual user accounts or to user roles
NEW QUESTION # 96
Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)
- A. Linked Instagram Pages
- B. Video Pages
- C. Personal Pages
- D. Company Pages
Answer: C,D
Explanation:
Explanation
The two Facebook accounts that can be posted to using the Marketing Cloud Account Engagement Facebook connector are Company Pages and Personal Pages. The Marketing Cloud Account Engagement Facebook connector allows you to connect your Marketing Cloud Account Engagement account with your Facebook account, and create and schedule social posts from Marketing Cloud Account Engagement. You can post to any Facebook page that you have admin access to, such as your company page or your personal page. You cannot post to other types of Facebook accounts, such as Video Pages or Linked Instagram Pages, using the Marketing Cloud Account Engagement Facebook connector.
NEW QUESTION # 97
What is one way a sales rep can convert a visitor to a prospect?
- A. The sales rep walks the visitor through a demo.
- B. The sales rep manually associates the visitor with a prospect.
- C. The sales rep increases the visitor s score to 100.
- D. The sales rep gives the visitor a phone call.
Answer: B
Explanation:
Explanation
One way a sales rep can convert a visitor to a prospect is by manually associating the visitor with a prospect.
A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A sales rep can use the [Visitor Activity page] in Marketing Cloud Account Engagement to see the visitors who have interacted with your website, and manually associate them with a prospect if they have an email address. This will convert the visitor to a prospect and allow the sales rep to follow up with them. The other options are not ways to convert a visitor to a prospect. Giving the visitor a phone call, increasing the visitor's score, or walking the visitor through a demo are ways to engage with a prospect, but they do not identify the visitor's email address or associate them with a prospect.
NEW QUESTION # 98
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Practice To Marketing-Cloud-Account-Engagement-Specialist - Exam-Killer Remarkable Practice On your Salesforce Marketing Cloud Account Engagement Specialist Exam: https://drive.google.com/open?id=1BLaUJ0en7phYqw2w5xP2pR0hFxeGgqpo
