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Exam Topic for Oracle Eloqua CX Marketing 2020 Implementation Essentials
The following will be discussed in ORACLE 1Z0-340-20 exam dumps:
- Data Model
- Tracking
- Email Configuration and Preference Management
- Eloqua Fundamentals
- CRM Integration
- Implementation Overview
- Automation
- Security Settings
- Database Management
- Additional Eloqua Services
- Branding and Deliverability
- Form Configuration
NEW QUESTION 24
An integration updates a custom data object that uniquely maps to contacts within Eloqua using an email address. When net-new contacts are created via the integration, the contact is created with the accurate field values. However, subsequent updates to mapped fields of the custom object records are NOT reflected on the contact.
What is the cause of this? (Choose the best answer.)
- A. The field mapping within the custom object is configured incorrectly.
- B. The "Update Existing Record or Data Object" processing step within services is NOT enabled.
- C. You cannot update field values on the contact table from a custom object record.
- D. The "Save to Contact Table" processing step within record services is NOT enabled.
Answer: A
NEW QUESTION 25
Which three are essential to remember when configuring a basic microsite for a client? (Choose three.)
- A. Updating the domain's A record to point to Oracle Eloqua's IP address is preferred over updating the CNAME record for the domain.
- B. Each subdomain created off the client's main website domain can only be linked to a single microsite within Eloqua.
- C. The Require Authentication check box must be selected to enable landing pages to be published to the microsite.
- D. If you use the A record to point the subdomain to Oracle Eloqua's IP address, you must also add s[site id].hs.eloqua.com under the DNS Query Lookup.
- E. If the CNAME record is accessible and updatable, the CNAME record should be set to s[site id].hs.eloqua.com.
Answer: B,D,E
NEW QUESTION 26
Do emails sent by the "Send Submitter an Email" from processing step follow contact subscription preferences? (Choose the best answer.)
- A. These emails will send depending on the configuration set by the user on the "Send Submitter an Email" processing step.
- B. These emails are considered transactional and will send if a contact is unsubscribed, but not to those on the Master Exclude list.
- C. These emails are considered transactional and will send if a contact is unsubscribed or on the Master Exclude list.
- D. These emails follow contact subscription preferences and if a contact is marked as unsubscribe. they will not receive the email.
Answer: A
NEW QUESTION 27
What occurs after a campaign reaches its end date? (Choose the best answer.)
- A. The campaign becomes read-only, and campaign activity is no longer tracked.
- B. The campaign becomes read-only, and campaign activity is tracked for another 12 months.
- C. The campaign continues to flow contacts through until it is manually deactivated by a user.
- D. The campaign returns to draft mode, and users can reactivate it after changing the end date to a later date.
Answer: B
NEW QUESTION 28
Which two are use cases for using Data Import and Export features? (Choose two.)
- A. a scheduled import of external data to Contacts or Accounts
- B. a scheduled export of Custom Object data
- C. a scheduled import of external data to a Custom Object
- D. a scheduled export of Activity data
Answer: A,D
NEW QUESTION 29
Which two are use cases for using a custom data object? (Choose two.)
- A. linking custom data objects to contacts
- B. linking custom data objects to visitors
- C. linking custom data objects to accounts
- D. linking custom data objects to each other
Answer: A,C
NEW QUESTION 30
Which two statements are true about the relationship between contacts and custom objects records in Eloqua? (Choose two.)
- A. A contact can link to only one custom object record in a custom object.
- B. A custom object record in a custom object can only link to one contact.
- C. A contact can link to more than one custom object record in a custom object.
- D. Many contacts can link to the same custom object record in a custom object.
Answer: B,C
NEW QUESTION 31
If a contact's profile information stays the same and they are NOT active, which Lead Score change could occur? (Choose the best answer.)
- A. C3 to C4
- B. B1 to C3
- C. A2 to C1
- D. A4 to D4
Answer: D
NEW QUESTION 32
When uploading users into Eloqua who will only be used for dynamic signatures, which security group acronym must be used in the SecurityGroup column? (Choose the best answer.)
- A. EXEC
- B. DSIG
- C. CADM
- D. SALE
Answer: A
NEW QUESTION 33
Which statement is true regarding Vanity URLs used on Eloqua landing pages? (Choose the best answer.)
- A. A Vanity URL must be unique in order to publish an Eloqua landing page.
- B. A Vanity URL is mandatory in order to publish an Eloqua landing page.
- C. A Vanity URL must be the exact value as the Eloqua landing page asset name.
- D. If you do not use a Vanity URL, the Eloqua landing page will have a draft error.
Answer: A
NEW QUESTION 34
When contact labels are assigned, which contacts can enter a campaign? (Choose the best answer.)
- A. only contacts assigned to the user who activated the campaign
- B. contacts assigned to the user who created the campaign and the Admin Security group
- C. contacts assigned to the user who activated the campaign and the Admin security group
- D. only contacts assigned to the user who created the campaign
Answer: A
NEW QUESTION 35
Which two roles are recommended to participate during configuration implementation? (Choose two.)
- A. Eloqua Executive Sponsors
- B. Eloqua Sales Users
- C. Eloqua Power Users
- D. Eloqua Marketing Managers
- E. Eloqua Administrators
Answer: C,E
NEW QUESTION 36
Which feature is only available with the Premium Oracle Eloqua Branding and Deliverability package? (Choose the best answer.)
- A. Branded DNS
- B. Branded image and links
- C. Dkim authentication
- D. Dedicated IP
- E. Custom IP Routing
Answer: E
NEW QUESTION 37
Which two scenarios are use cases for Program Builder? (Choose two.)
- A. Send Batch Email to a contact using a previously created Signature Rule.
- B. Send Batch Email to an email address listed within a custom object.
- C. Feed contacts into a program based on Lead Score increases.
- D. Apply an External Activity to contacts entering the program.
Answer: B,C
NEW QUESTION 38
Your client wants to send a notification email to the assigned sales representative of the contact submitting the form. Contacts have one of 2,000 possible sales representatives' names assigned to them within the Salesperson contact field.
How do you configure this? (Choose the best answer.)
- A. Create a picklist of sales representatives' email addresses and the corresponding Sales Rep contact field, and use the "Send Notification Email" processing step.
- B. Send form submitter to a custom object that has a data services step to direct the newly created record to a Program Canvas to send emails.
- C. Send form submitter to a Campaign Canvas and send an email using a signature rule, where Salesperson is the key identifier.
- D. There is no functionality that currently exists in Eloqua to configure this solution, and your client would require custom coding.
Answer: A
NEW QUESTION 39
In which three ways can contacts be added to Eloqua? (Choose three.)
- A. CRM Integration
- B. Feeder App
- C. Update Rule
- D. Decision Step
- E. Form Submit
Answer: A,C,E
NEW QUESTION 40
Which action does Strict Mode Tracking enable? (Choose the best answer.)
- A. It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua.
- B. It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID.
- C. It filters out select IP addresses from being tracked within Eloqua.
- D. It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.
Answer: D
NEW QUESTION 41
When performing Email Marketing configuration, which two items should be provided? (Choose two.)
- A. lists of bouncebacks, unsubscribes, contacts not in CRM and competitor domains
- B. list of additional websites to track
- C. list of processing steps after a form is submitted
- D. a subscription management option
Answer: C,D
NEW QUESTION 42
Which two will Eloqua accept when uploading an email? (Choose two.)
- A. HTML
- B. Zip File
- C. PDF Document
- D. Microsoft Word Document
- E. Text File
Answer: A,B
NEW QUESTION 43
Based on the criteria in the Segment Step and Campaign Settings below, when will Contacts be triggered to enter this campaign? (Choose the best answer.)
- A. during the hourly segment evaluation, even if they have been in the campaign before
- B. only when the campaign is first activated and they have NOT been in the campaign before
- C. during the hourly segment evaluation, and if they have NOT been in the campaign before
- D. only when the campaign is first activated, even if they have been in the campaign before
Answer: C
Explanation:
Reference:
SegmentTutorial/Step2AddSegmentToCampaign.htm
NEW QUESTION 44
In what order you put these steps when making a template available in Engage? (Choose the best answer.)
1. Assign the email to the email group that you enabled for sales.
2. Enable the Sales Users security group to have access to the email group.
3. Decide which existing or new email group will be available in Engage.
4. Create a new email.
5. Enable sales users to have access to the email.
6. Select the Make This Email Group Available in Eloqua for Sales check box.
- A. 6, 5, 4, 3, 2, 1
- B. 2, 5, 1, 3, 4, 6
- C. 1, 2, 3, 4, 5, 6
- D. 3, 4, 1, 2, 5, 6
- E. 3, 6, 2, 4, 1, 5
Answer: E
NEW QUESTION 45
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