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Updated: Sep 07, 2026

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DMI PDDMv6.0 Exam Overview:

Certification Vendor:Digital Marketing Institute (DMI)
Exam Name:Professional Diploma in Digital Marketing (PDDM) Final Exam (Syllabus v6.0)
Exam Number:PDDM
Exam Price:Varies by region and provider (typically included in course fee; resit fees apply separately)
Available Languages:English
Exam Format:Matching questions, Hotspot questions, Image-based MCQ, Drag-and-drop, Multiple Choice Questions (MCQ)
Related Certifications:Digital Marketing Institute Professional Diploma
Certified Digital Marketing Professional
Real Exam Qty:199-200
Exam Duration:180 minutes
Certificate Validity Period:Typically 6 months exam access window; certification validity not universally fixed (varies by DMI policy/region)
Passing Score:60%
Recommended Training:Digital Marketing Institute Official Courses
Exam Registration:Digital Marketing Institute Official Certification Portal
Pearson VUE Exam Scheduling
Exam Way:Computer-based exam via Pearson VUE test centers or online proctoring (depending on region)
Pre Condition:No formal prerequisites; basic marketing knowledge recommended but not required
Official Syllabus URL:https://digitalmarketinginstitute.com

DMI PDDMv6.0 Exam Syllabus Topics:

SectionObjectives
Topic 1: Social Media Marketing- Social media strategy
  • 1. Community building and engagement
    • 2. Social media campaign execution
      • 3. Platform selection and targeting
        Topic 2: Analytics & Data- Performance measurement
        • 1. KPIs and metrics
          • 2. Digital analytics tools
            • 3. Reporting and optimization
              Topic 3: Market Research & Strategy- Research and planning
              • 1. Competitive analysis
                • 2. Setting marketing objectives
                  • 3. Digital research methods
                    • 4. Audience segmentation and personas
                      Topic 4: Search Engine Optimization (SEO) & Paid Search- Search marketing
                      • 1. Keyword research
                        • 2. Google Ads / PPC basics
                          • 3. SEO fundamentals
                            Topic 5: Content Marketing- Content creation and strategy
                            • 1. Storytelling and messaging
                              • 2. Content strategy development
                                • 3. Content planning and distribution
                                  Topic 6: Introduction to Digital Marketing- Digital marketing fundamentals
                                  • 1. Marketing funnel concepts
                                    • 2. Principles of digital marketing
                                      • 3. Digital vs traditional marketing integration
                                        • 4. Customer journey and buyer behavior
                                          Topic 7: Emerging Technologies & AI in Marketing- AI-driven marketing
                                          • 1. Automation and optimization trends
                                            • 2. Machine learning applications
                                              • 3. AI tools in digital marketing
                                                Topic 8: Email Marketing & Automation- CRM and lifecycle marketing
                                                • 1. Lead nurturing strategies
                                                  • 2. Marketing automation workflows
                                                    • 3. Email campaign design

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                                                      Frequently Asked Questions

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                                                      Test Engine: PDDMv6.0 study test engine can be downloaded and run on your own devices. Practice the test on the interactive & simulated environment.
                                                      PDF (duplicate of the test engine): the contents are the same as the test engine, support printing.

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                                                      PDF Version: can be read under the Adobe reader, or many other free readers, including OpenOffice, Foxit Reader and Google Docs.

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