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Updated: Sep 05, 2026
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DMI CPDS Exam Overview:
| Certification Vendor: | DMI (Digital Marketing Institute) |
|---|---|
| Exam Name: | Certificate in Professional Digital Selling |
| Exam Number: | CPDS |
| Passing Score: | 60% |
| Exam Format: | Scenario-based, Multiple-choice |
| Real Exam Qty: | 60–70 |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Certified Digital & Social Selling Specialist Certified Digital Marketing Professional |
| Exam Price: | $149–$445 USD |
| Exam Duration: | 75 minutes |
| Recommended Training: | DMI Digital & Social Selling Course |
| Exam Registration: | DMI Official Registration Pearson VUE DMI Exam Booking |
| Exam Way: | Online proctored or onsite via Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended background in sales or marketing |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/ |
DMI CPDS Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data, Analytics & Measurement | 15% | - Key performance indicators - Tracking and reporting results - Optimizing sales performance |
| Topic 2: Social Selling & Engagement | 25% | - Prospecting and outreach techniques - Leveraging social media platforms - Building professional digital presence |
| Topic 3: Digital Selling Fundamentals | 25% | - Digital transformation in sales - Modern buyer journey and behavior - Digital selling strategy and framework |
| Topic 4: Digital Sales Tools & Technology | 20% | - Content and digital asset usage - CRM and sales automation - Communication and collaboration tools |
| Topic 5: Closing & Long-Term Relationship Management | 15% | - Digital negotiation and closing - Post-sales engagement and retention - Ethics and compliance in digital sales |
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