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Updated: Aug 01, 2026
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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB101 |
| Exam Duration: | 60 minutes |
| Exam Price: | $200 USD |
| Exam Format: | Multiple-choice, Multiple-select |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | 2 years |
| Passing Score: | 65% |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator |
| Available Languages: | English |
| Recommended Training: | Trailhead: Email Marketing Basics Salesforce Instructor-Led Training |
| Exam Registration: | Webassessor Registration Salesforce Certification Portal |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No official prerequisites; basic understanding of email marketing recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/certification-email-marketer |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking, Reporting and Automation | 15% | - Standard reports and analytics - Basic automation and triggered sends - Email performance metrics - Bounce and complaint management |
| Topic 2: Email Delivery and Testing | 15% | - Preview and test sends - Send classifications and sender profiles - Sender authentication and deliverability - A/B testing options |
| Topic 3: Marketing Cloud Overview | 18% | - Email Studio and application roles - Legal and compliance requirements - Navigation and core platform concepts |
| Topic 4: Email Creation and Design | 26% | - Accessibility and rendering - Content Builder usage - Email templates and best practices - Personalization and dynamic content |
| Topic 5: Subscriber and Data Management | 26% | - Lists and Data Extensions - Importing and maintaining subscriber data - Subscriber key and sendable data - Segmentation and filtering |
Salesforce Email Essentials (EEB101) Sample Questions:
1. Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?
A) Triggered Email in Email Studio
B) File Drop Entry Source in Journey Builder
C) Import Activity In Email Studio
D) File Drop Starting Source in Automation Studio
2. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?
A) Use images, not text, to improve email look and branding.
B) Include relevant preheader text in every email.
C) Add a clear, brief, and urgent call-to-action.
D) Send earlier in the day to give subscribers more time to check email.
3. A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?
A) Code.exacttarget.com
B) Help and Training Portal
C) Help.exacttarget.com
D) AppExchange
4. When the number of subscribers exceeds one million records, which data model is preferred?
A) Data Filters
B) Data Extensions
C) Groups
D) Lists
5. A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?
A) Use Query Activities
B) Use Drag and Drop Segmentation to create data filters
C) Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
D) Use Drag and Drop Segmentation to create data filters, and the use Filter activities
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C,D |
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