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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which variable can be tested using the A/B testing tool? (Choose 3)

A) IP Address
B) From Name
C) Email content
D) Pre-header
E) ISP

2. When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

A) Mark the "Is Testable" checkbox
B) Mark the "Is Sendable" checkbox
C) Set the Email Address as the Primary Key
D) Define the Send Relationship by email address

3. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A) Use images, not text, to improve email look and branding.
B) Include relevant preheader text in every email.
C) Add a clear, brief, and urgent call-to-action.
D) Send earlier in the day to give subscribers more time to check email.

4. A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

A) Ask the subscriber to log in to the Preference Center to confirm opt-out.
B) Ensure opt-out mechanisms are operational for at least 30 days post-send.
C) Include an unsubscribe link in the header or footer of emails.
D) Process every individual's unsubscribe request within 14 business days.

5. A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

A) HTML Paste
B) User-initiated email message
C) Email templates
D) Email Send Wizard

Solutions: