Instantly download EEB-101 updated real questions
Pass your actual test at first attempt with Salesforce EEB-101 training material
Updated: Oct 24, 2026
No. of Questions: 157 Questions & Answers with Testing Engine
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Salesforce EEB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB-101 |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Price: | US$200 plus applicable taxes |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple Choice |
| Available Languages: | English |
| Sample Questions: | Salesforce EEB-101 Sample Questions |
| Exam Way: | Delivered via proctored testing center or online proctored environment through Salesforce's exam delivery partners |
| Pre Condition: | No formal prerequisites, but hands-on experience with Salesforce Marketing Cloud Email Marketing and completion of recommended courses such as EEB-101 is highly recommended |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005298950&language=en_US&type=1 |
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 2: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 3: Marketing Automation | 26% | - Automate email campaigns
|
| Topic 4: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 5: Content Creation and Delivery | 24% | - Build and customize email content
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. AMP script Search Functions
- B. Enhanced Dynamic Content Blocks
- C. Personalization Strings
Correct Answer: A 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
- A. Under user permissions, select limited template access.
- B. Configure restrictions within a Content Area for approval block types
- C. Configure Content Blocks to only be usable within approved templates.
Correct Answer: C 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?
- A. Configure Journey Entry Event to 'allow no re-entry.'
- B. Configure Journey Settings to 'allow no re-entry.
- C. Configure Journey Email Send to dedupe on email address.
Correct Answer: A 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Unshare the email.
- B. Cancel send using email.
- C. Withdraw email approval.
Correct Answer: C 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?
- A. From Address Management
- B. Domain SSL Certificates
- C. Send Classifications
Correct Answer: A 🗳️
Explanation: Only visible for Exam-Killer members. You can sign-up / login (it's free).
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