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Updated: Sep 03, 2026
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DMI CDMS-SP2.0 Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
|---|---|
| Exam Name: | Certified Digital Marketing Specialist – Strategy and Planning (CDMS-SP2.0) |
| Exam Number: | CDMS-SP2.0 |
| Passing Score: | 80% |
| Available Languages: | English |
| Exam Price: | $1500–$2000 USD (varies by region/provider) |
| Exam Duration: | 120 minutes |
| Exam Format: | Online proctored exam, Multiple Choice Questions |
| Related Certifications: | Certified Digital Marketing Professional (CDMP) Digital Marketing Specialist (DMS) |
| Recommended Training: | DMI Specialist – Strategy & Planning course |
| Exam Registration: | Digital Marketing Institute official certification page |
| Exam Way: | Online proctored exam or authorized test center |
| Pre Condition: | No formal prerequisites; recommended prior experience in digital marketing strategy or completion of foundational DMI courses |
| Official Syllabus URL: | https://digitalmarketinginstitute.com |
DMI CDMS-SP2.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Execution | - Budget allocation - Campaign deployment - Resource planning |
| Topic 2: Digital Marketing Strategy Foundations | - Role of strategy in digital marketing - Objectives and goal setting (SMART) - Strategy vs tactics |
| Topic 3: Market and Business Analysis | - Market research - Competitive analysis - SWOT analysis |
| Topic 4: Digital Marketing Planning | - Campaign planning frameworks - Channel selection - Audience targeting |
| Topic 5: Measurement and Optimization | - Optimization frameworks - KPIs and analytics - Performance measurement |
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