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Updated: Sep 11, 2026
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DMI CDMS-SM2.0 Exam Overview:
| Certification Vendor: | Digital Marketing Institute (DMI) |
|---|---|
| Exam Name: | Certified Digital Marketing Specialist - Search Marketing |
| Exam Number: | CDMS-SM2.0 |
| Exam Format: | Scenario-based, Multiple-choice, True/false |
| Related Certifications: | CDMS-SMM2.0 (Social Media Marketing) CDMS-SP2.0 (Strategy & Planning) |
| Passing Score: | 60% |
| Real Exam Qty: | 50-60 |
| Available Languages: | English |
| Exam Price: | $495 USD |
| Certificate Validity Period: | 3 years |
| Exam Duration: | 180 minutes |
| Recommended Training: | DMI Official Search Marketing Course |
| Exam Registration: | Official DMI Registration |
| Exam Way: | Online proctored or at authorized testing centers |
| Pre Condition: | No formal prerequisites; recommended basic digital marketing knowledge |
| Official Syllabus URL: | https://dmi.org/certifications/cdms-search-marketing |
DMI CDMS-SM2.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Pay-Per-Click Advertising (PPC/SEM) | 30% | - Campaign setup & management - Keyword matching & bidding strategies - Ad copy & landing page optimization - Platforms: Google Ads, Bing Ads |
| Search Marketing Fundamentals | 20% | - How search engines work - Role of search marketing in digital strategy - Difference between SEO and SEM |
| Search Engine Optimization (SEO) | 40% | - On-page optimization - Technical SEO - Keyword research and analysis - Local SEO - Off-page optimization & link building |
| Analytics, Reporting & Optimization | 10% | - Key metrics & KPIs - Google Analytics & Search Console - Performance analysis & improvement |
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