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The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:

  • Create an email
  • Describe Eloqua data objects, how they relate to each other and cases for use
  • Create a segment
  • Generate key reports
  • Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud

For more info read reference:

1Z0-340-20 Official Certification Site Oracle Cloud Learning Resources

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  • Create a campaign in campaign canvas
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Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Data Management- Contacts and Segmentation
  • 1. Contact fields and records
  • 2. Segments and filters
  • 3. Shared lists
- Data Imports and Exports
  • 1. Data cleansing
  • 2. Import processing
  • 3. Update rules
Web Tracking and CRM Integration- CRM Integration
  • 1. Oracle CX integrations
  • 2. Data synchronization
  • 3. Salesforce integration concepts
- Web Tracking
  • 1. Visitor activity monitoring
  • 2. Digital behavior analysis
  • 3. Tracking scripts
Automation and Lead Management- Program Builder and Campaign Automation
  • 1. Program steps and actions
  • 2. Program analysis
  • 3. Automated workflows
- Lead Scoring
  • 1. Profile and engagement criteria
  • 2. Scoring models
  • 3. Lead qualification processes
Account Configuration and Administration- Email Configuration
  • 1. Email groups
  • 2. Deliverability settings
  • 3. Subscription management
- Security and User Management
  • 1. Security groups
  • 2. User roles and permissions
  • 3. Account administration settings
Reporting and Analytics- Insight and Reporting
  • 1. Marketing analytics
  • 2. Campaign reporting
  • 3. Performance dashboards
Campaign Management- Campaign Design
  • 1. Campaign canvas
  • 2. Campaign elements
  • 3. Campaign activation and monitoring
- Email Marketing
  • 1. Dynamic content
  • 2. Personalization
  • 3. Email creation and editing

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