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Facebook Certified media buying professional Sample Questions:

1. You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A) You should exclude people who have made purchases in the past 6 months.
B) You should include people who have made purchases in the past 12 months and past 6 months.
C) You can't build this type of audience or segmentation.
D) You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
E) You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.


2. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
B) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
C) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
D) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
E) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.


3. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) Run retargeting campaigns to people who have made purchased in the past 10 days.
B) You should increase attribution window to 7 days.
C) Delete all remarketing campaigns
D) Change optimization from custom conversions to value optimization.


4. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A) Make sure video has sound
B) Select reach objective to optimize delivery.
C) Shorten the video length to 15 seconds in order to run both placements.
D) Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
E) Shorten the video length to 20 seconds in order to run on both placements.
F) Select video views objective in order to run on both placements.


5. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) You need to make sure your community manager has the correct access level on your client's ad account.
B) You add your Community Manager as Analyst to your client's Ad Account.
C) You need to assign the ad account to your client's pixel.
D) You add your Community Manager as Admin to your client's Business Manager
E) Your community manager should have access to all the tools since he is an analyst in your client's add account.
F) You create a new Facebook pixel on your Business Manager


Solutions:

Question # 1
Answer: C
Question # 2
Answer: E
Question # 3
Answer: B
Question # 4
Answer: A,C,D,F
Question # 5
Answer: A,C

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