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Updated: Aug 22, 2026
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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator Exam |
| Exam Number: | MCE-Admn-201 |
| Certificate Validity Period: | Maintenance-based (requires periodic Salesforce certification maintenance; no fixed expiration if kept active) |
| Available Languages: | English, Japanese, French, German, Spanish |
| Exam Price: | $200 USD (may vary by region) |
| Passing Score: | 65% |
| Exam Format: | Multiple Choice, Multiple Select |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Consultant Salesforce Certified Administrator |
| Real Exam Qty: | 60 (approximately) |
| Exam Duration: | 105 minutes |
| Recommended Training: | Marketing Cloud Email Studio Training (Trailhead) Trailhead - Marketing Cloud Engagement Admin Modules |
| Exam Registration: | Salesforce Credentials Registration Marketing Cloud Engagement Administrator Certification Page |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored exam or onsite testing via authorized testing centers (e.g., Pearson VUE) |
| Pre Condition: | No strict prerequisites required. Recommended: familiarity with Salesforce Marketing Cloud basics and completion of relevant Trailhead learning paths. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-administrator |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Journeys | - Journey Builder fundamentals
|
| Subscriber and Data Management | - Contact Builder and data architecture
|
| Email Marketing Operations | - Content and campaign execution
|
| Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Compliance and Security | - Security and access control
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
A) My Reports > Administrator Reports > Email Send Report
B) My Reports > Administrator Reports > Email Sends By User
C) My Tracking > A/B Testing
D) My Tracking > Test Send Emails
2. Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers
A) Data Extensions
B) Groups
C) Lists
D) Publication Lists
3. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
A) Microsite with Smart Capture to store entrants on a data extension.
B) Send Email Activity with a link to a subscription center.
C) Microsite with Web Collect to store entrants on a data extension.
D) Data Extension with double opt-in status defined.
4. Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
A) Minimum Password Length, Password Complexity, Password History, Expiration Period
B) Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
C) Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
D) Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
5. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
A) Disable the permissions directly within the business unit
B) Set default permissions with the restrictions on the business unit
C) Apply a permission set to the business unit
D) A Assign a role to the business unit
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C,D | Question # 3 Answer: A,D | Question # 4 Answer: A | Question # 5 Answer: D |
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