Instantly download Media-Cloud-Consultant updated real questions

A digital publisher wants to integrate its google ad manager (GAM) server with advertising sales management (ASM). Which set of object need to be populated in this scenario?

• A. ad server, ad server application, and ad server user
• B. adserver,ad server account, and ad server advertiser
• C. ad server, ad server account, and ad server user
• D. adserver,ad server application, and ad server advertiser

What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?

• A. the check availability action updates the quantity to the available quantity
• B. the check availability action returns the available quantity for manual adjustment
• C. a red check mark appears in the availability column
• D. a yellow check mark appears if partial quantity is available and red if none is available

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?

• A. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
• B. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
• C. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
• D. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page

A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

• A. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
• B. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
• C. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
• D. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site

A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

• A. create a master end-to-end plan to sequence the major milestones of all orders
• B. fully describe all commercial product entities using product attributes.
• C. create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing
• D. use a single swim lane or orchestration plan for all callouts to all external systems