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Marketing Cloud Developer Certification Exam Requirements

The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:

  • Enter the basic SQL, including join instructions.
  • Create dynamic and customized marketing resources using different scripting languages.
  • Configure data import.
  • Explain the management of subscriptions.
  • Create a Web Marketing Cloud experience (data forms, custom preference pages).
  • Configure and install data models (data extensions, shared data extensions, contact model).
  • Works with clients and platform data (SQL, views, sending registration).
  • Work and solve scenarios using the REST and SOAP API.
  • Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.

A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.

Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.

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Quick guide if you don't have time to read whole the page

The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.

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Marketing Cloud Developer Certification Exam advantages below

  • If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
  • When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Salesforce Marketing Cloud Developer.
  • After completing the Salesforce Marketing Cloud Developer certification Candidate becomes a solid, well-rounded Salesforce Marketing Cloud Developer.
  • A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Marketing Cloud Developer certification, they can be guaranteed that a candidate has achieved a certain level of competence.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Modeling16%- Design and implement data models using Data Extensions
- Utilize Data Views for data access
- Define contact data structure and contact key
- Implement data import and export processes
- Implement data relationships (one-to-one, one-to-many)
Topic 2: Platform Architecture15%- Build automations in Automation Studio
- Design solutions using Journey Builder
- Implement triggered send architectures
- Create and manage CloudPages
- Configure and use Query Activities
Topic 3: Marketing Cloud APIs20%- Work with API endpoints for data operations
- Create and manage API integrations
- Utilize REST and SOAP APIs for integrations
- Implement API authentication methods
Topic 4: Contact Handling14%- Handle contact identity resolution
- Use contact model concepts effectively
- Manage contact attributes and data
- Implement contact segmentation and filtering
Topic 5: Security and Data Governance12%- Implement role-based access controls
- Configure data privacy and compliance settings
- Apply data retention policies
- Manage API key security and OAuth flows
Topic 6: AMPscript and Server-Side JavaScript23%- Write AMPscript for email content personalization
- Implement AMPscript in email, CloudPages, and landing pages
- Write Server-Side JavaScript for custom functionality
- Debug and troubleshoot AMPscript and SSJS code
- Use AMPscript functions for data manipulation

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