Pass your actual test at first attempt with Salesforce Marketing-Cloud-Developer training material
Last Updated: Aug 09, 2026
No. of Questions: 196 Questions & Answers with Testing Engine
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The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling | 16% | - Design and implement data models using Data Extensions - Utilize Data Views for data access - Define contact data structure and contact key - Implement data import and export processes - Implement data relationships (one-to-one, one-to-many) |
| Topic 2: Platform Architecture | 15% | - Build automations in Automation Studio - Design solutions using Journey Builder - Implement triggered send architectures - Create and manage CloudPages - Configure and use Query Activities |
| Topic 3: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Create and manage API integrations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods |
| Topic 4: Contact Handling | 14% | - Handle contact identity resolution - Use contact model concepts effectively - Manage contact attributes and data - Implement contact segmentation and filtering |
| Topic 5: Security and Data Governance | 12% | - Implement role-based access controls - Configure data privacy and compliance settings - Apply data retention policies - Manage API key security and OAuth flows |
| Topic 6: AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation |
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