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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

Whichis true about SMS Keywords other than HELP or STOP?

A. Keywords created at the parent business unit, are available in all the child businessunits
B. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
C. Keywords created in anybusiness unit can be shared to any other business unit
D. Keywords created at a business unit level, whether parent or child, remain available only to that business unit

Question 2

Which three features are supported in MC Advertising Studio?

A. Linkedin user matching
B. Facebook advanced match
C. Tiktok user matching
D. LinkedIn company matching
E. Myspace user matching

Question 3

How does the Wait by Duration activity in Journey Builder work?

A. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
B. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
D. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period

Question 4

What happens when a paused journey is resumed?

A. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
B. Wait durations are extended by the length of time the journey was paused
C. Wait durations start over for each contact
D. All contacts who were in Wait steps immediately proceed to the next activity

Question 5

How often are the Einstein Engagement Scoring scores updated for Email?

A. Weekly
B. Hourly
C. Monthly
D. Daily

Solutions: