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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which statement should a sales representative listen for when positioning IBM Cognos BI to an executive in sales or marketing?

A) It is difficult to see into the overall performance of the supply chain.
B) We do not have the relevant data to make decisions on recruitment.
C) We are forced to be reactive, not proactive, to critical business situations.
D) New BI solutions are difficult to integrate with existing systems.

2. Which type of user benefits most from the unified workspace of IBM Cognos BI?

A) Data modeler
B) Statistician
C) Line of business user
D) System administrator

3. Which type of analysis in IBM Cognos BI is sufficient for most users and should be introduced into every deal to sell more seats?

A) Scenario modeling
B) Statistics and predictive analytics
C) Analytical reporting and drilling
D) Slice-and-dice and trending

4. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To gain visibility into the sales pipeline on opportunities created through demand generation.
B) To know the effectiveness of their campaigns.
C) To analyze and allocate marketing resources across channels.
D) To design and automate demand generation campaigns.

5. Which type of user within an organization is mostly likely to use the scenario modeling capabilities?

A) Executive
B) IT manager
C) Business manager
D) Business analyst

Solutions: