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Facebook 600-101 Exam Syllabus Topics:

SectionObjectives
Insights and Measurement- Analytics and reporting
  • 1. Community performance metrics
    • 2. Using insights to improve engagement
      Community Strategy- Community planning and objectives
      • 1. Defining community goals
        • 2. Audience identification and segmentation
          Community Engagement- Engagement tactics and content
          • 1. Content planning for engagement
            • 2. Driving participation and interaction
              Moderation and Governance- Community rules and enforcement
              • 1. Handling conflict and compliance
                • 2. Moderation policies and escalation

                  Facebook Certified Community Manager Sample Questions:

                  Question #1

                  After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
                  Which option is the most efficient method to re-establish communicate community guidelines?

                  • A. Comment on posts with links to the community guidelines
                  • B. Remove members who have previously violated the community guidelines
                  • C. Tag members in a post when they violate the community guidelines
                  • D. Share the community guidelines in an announcement post
                  Reveal Solution  Discussion  0

                  Correct Answer: D  🗳️

                  Question #2

                  A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
                  In which two ways can the community manager establish these topically focused groups? (Choose 2)

                  • A. Launch a few groups, announce them in the current one and begin to create content for those new groups
                  • B. Join similar groups to see what they are discussing and create groups related to those topic
                  • C. Analyze the most popular posts for the last six months and create groups based on those post topics
                  • D. Create a poll to ask members what interests them and what they want these new groups to focus on
                  Reveal Solution  Discussion  0

                  Correct Answer: C,D  🗳️

                  Question #3

                  A jewelry brand has a Facebook Page it uses to attract people to its website.
                  The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
                  The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
                  Image 7,998 2,362 799 10%
                  Poll 4,770 1.520 175 3.6%
                  Video 10,523 5,480 429 4%
                  Which piece of content should the community manager expect to perform best in an initial advertising campaign?

                  • A. The image
                  • B. The poll
                  • C. The video
                  • D. The livestream
                  Reveal Solution  Discussion  0

                  Correct Answer: A  🗳️

                  Question #4

                  The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
                  Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)

                  • A. Invite all of their friends into the community
                  • B. Discuss shared values and how they want the community to feel
                  • C. Create the community and define plans once it's established
                  • D. Set the community objectives
                  • E. Determine the community mission
                  Reveal Solution  Discussion  0

                  Correct Answer: B,D,E  🗳️

                  Question #5

                  A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
                  This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
                  What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

                  • A. Approve the post with a warning to the celebrity
                  • B. Decline the post with feedback to educate the celebrity on the group policy
                  • C. Approve the post and close commenting to prevent political discussion
                  • D. Adjust the rules to allow political content and generate more group engagement
                  • E. Treat the celebrity according to the policy of the group
                  Reveal Solution  Discussion  0

                  Correct Answer: B,E  🗳️

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