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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

A. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.
B. Create global Interesting Moments campaigns based on specific triggers and using tokens.
C. Remove the program status change because this will be handled by the Acquisition Program update.
D. Use program-level templates to standardize campaign flows and tokens.

Question 2

What is a potential challenge when integrating a third-party analytics tool with Marketo?

A. Data mapping discrepancies
B. Data enrichment capabilities
C. Limited campaign templates
D. High email bounce rates

Question 3

Which report helps assess the success of an engagement program?

A. Email Performance Report
B. People Performance Report
C. Engagement Stream Performance Report
D. Program Performance Report

Question 4

A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A. Will E-Commerce share order data with Marketo via a Custom Object?
B. Will E-Commerce use a default integration for order data and billing?
C. Will E-Commerce share billing data to the Company object in Marketo?
D. Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?

Question 5

How can you scale a Marketo Engage instance for global campaigns?

A. Consolidate all campaigns into a single workspace
B. Avoid using dynamic content
C. Use Smart Lists for all segmentations
D. Create separate workspaces for each region

Solutions: