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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:

A) Scatter Plot
B) Bar Chart
C) Funnel Visualization
D) Line Chart

2. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Custom Time
B) Conversion Time
C) Session
D) Person

3. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
B) Select a custom range and manually adjust the start and end dates every week
C) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value
D) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days

4. Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
Response:

A) Event Filters Applied
B) Campaign Priority Settings
C) Profile Permissions
D) Data Ingestion Rules

5. Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:

A) Identity Graph Integration
B) Campaign Overlap Analysis
C) Cross-Channel Attribution
D) Data Ingestion Tracker

Solutions: