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Updated: Sep 09, 2026

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SAP C-C4HMC92 Exam Description:

The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.

SAP C-C4HMC92 Exam Overview:

Certification Vendor:SAP
Exam Name:SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
Exam Number:C-C4HMC92
Exam Price:$550 USD
Available Languages:English
Exam Format:Multiple Choice, Multiple Response
Passing Score:64%
Real Exam Qty:80
Related Certifications:SAP Certified Technology Associate Certifications
SAP Marketing Cloud Implementation Certifications
Exam Duration:180 minutes
Certificate Validity Period:Version-specific certification; validity subject to SAP certification policy
Sample Questions:SAP C-C4HMC92 Sample Questions
Exam Way:SAP Certification Hub online proctored exam or authorized SAP testing delivery.
Pre Condition:No mandatory prerequisite exam. SAP recommends practical experience with SAP Marketing Cloud implementation projects and completion of relevant SAP training courses.
Official Syllabus URL:https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation

C-C4HMC92 Exam Certification Details:

Cut Score:64%
Level:Associate
Exam:80 questions
Sample Questions: SAP C-C4HMC92 Exam Sample Question
Languages:English
Duration:180 mins

Reference: https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/

SAP C-C4HMC92 Exam Syllabus Topics:

SectionWeightObjectives
Campaign Management12% - 18%- Campaign Design
  • 1. Campaign monitoring and optimization
  • 2. Marketing automation
  • 3. Campaign planning and execution
Integration and Data Upload8% - 12%- Integration Scenarios
  • 1. SAP Marketing Cloud integrations
  • 2. Data imports and uploads
  • 3. Data replication and synchronization
Segmentation and Target Groups12% - 18%- Segmentation Modeling
  • 1. Profile and behavioral segmentation
  • 2. Segmentation attributes and filters
  • 3. Target group creation
Administration and Configuration8% - 12%- System Administration
  • 1. System settings and configuration
  • 2. Monitoring and troubleshooting
  • 3. User and authorization management
Customer Data Management8% - 12%- Customer Profiles
  • 1. Golden customer record concepts
  • 2. Interaction data management
  • 3. Contact and account data management
Lead Management and Account-Based Marketing12% - 18%- Account-Based Marketing
  • 1. Account engagement strategies
  • 2. Target account identification
- Lead Management
  • 1. Lead nurturing processes
  • 2. Lead scoring and qualification
  • 3. Lead lifecycle management
Commerce and Customer Journey Integration< 8%- Customer Journey
  • 1. Customer journey orchestration
  • 2. Cross-channel marketing processes
Marketing Analytics and Reporting8% - 12%- Analytics
  • 1. Reporting and dashboards
  • 2. Marketing performance analysis
  • 3. KPI monitoring
Email Marketing8% - 12%- Email Campaigns
  • 1. Email execution and tracking
  • 2. Email performance analysis
  • 3. Email content creation

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