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Updated: Aug 30, 2025
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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
A) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
B) Sampled reports can be run on smaller audience sizes than unsampled reports.
C) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
D) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
2. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
A) Search | % of spend
B) Social | real-time bidding
C) Media targeting | cost-per-stamp
D) Site optimization | flat fee
E) Dynamic creative optimization | flat fee
F) Email | auction
3. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?
A) Phint | URL
B) Exact | Referrer
C) Sub-Domain | Complete
D) Encoded | Direct
E) Path | Page
4. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
A) Uses a transparent 1x1 image pixel
B) Audience data on past users is sent.
C) Only data on users that are seen on a go-forward basis is sent.
D) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
E) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
5. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?
A) A single seat shared by all regions
B) A global template with local nuances
C) Horizontal regional empowerment
D) Full agency control
E) A global DMP nerve center
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A,E | Question # 5 Answer: E |
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