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Updated: Oct 05, 2026
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Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Available Languages: | English |
| Exam Price: | $245 USD |
| Exam Format: | Scenario-based questions, Multiple choice |
| Exam Duration: | 120 minutes |
| Related Certifications: | Oracle Data Management Platform (DMP) related credentials Oracle Marketing Cloud certifications |
| Real Exam Qty: | 50-70 |
| Recommended Training: | Oracle University Training |
| Exam Registration: | Pearson VUE Oracle Exams Oracle Certification Registration |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Computer-based exam delivered via Pearson VUE (online proctored or test center) |
| Pre Condition: | No formal prerequisites are publicly defined, but familiarity with Oracle Marketing Cloud or digital marketing data platforms is recommended. |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Topic 2: Data Onboarding and Integration | - Third-party data integration - Data ingestion methods |
| Topic 3: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Topic 4: Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Topic 5: Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
On an average, at what rate does data decay?
- A. 2% per year
- B. 2% per month
- C. 20% per week
- D. 12% per month
Correct Answer: B 🗳️
Which of the following is an example of deterministic matching of identities?
- A. Making an ID match based on operating system
- B. Making an ID match based on browser type
- C. Making an ID match based on device type
- D. Making an ID match based on an email address used to log into multiple devices
- E. Making an ID match based on IP address
Correct Answer: D 🗳️
Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
- A. Managed classification
- B. Self-classification
- C. Corporate classification
- D. Self-service OnRamp
Correct Answer: D 🗳️
When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)
- A. Offline file structure and content
- B. Granularity of taxonomy categories
- C. Exact number of users that will be classified into each category
- D. Total volume of categories that they anticipate in their taxonomy
Correct Answer: B,C,D 🗳️
How are look-alike models produced?
- A. They are built by creating audiences from categories with high index values.
- B. They are built by identifying targets with the highest action rate on the Funnel Analysis report.
- C. They are built by data partners using complex algorithms of multiple data attributes.
- D. They are built by ingesting online data from partner sites.
- E. They are built within the platform using logic to connect audiences.
Correct Answer: A 🗳️
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