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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Overall cost of the tool and participant feedback on its functionality
B) Number of departments represented and cost per active participant
C) Frequency of use and quality and volume of content shared between participants
D) The number of comments, videos, and photos posted

2. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, low potential damage
B) Low probability, low potential damage
C) Low probability, high potential damage
D) High probability, high potential damage

3. What is the difference between a communication strategy and a communication plan?

A) They are the same, and the terms are interchangeable.
B) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
C) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
D) It does not matter which term is used as long as the document considers both internal and external communication.

4. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Decline the interview.
B) Agree to be interviewed off the record.
C) Agree to interview with the chief financial officer (CFO) rather than the CEO.
D) Agree to be interviewed based on the relationship with the reporter.

5. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Film the CEO delivering an all-staff message about the new management training.
B) Clarify the program goals and develop a communication strategy.
C) Draft a training outline/course plan for effective communication.
D) Research current information and resources available for managers.

Solutions: