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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

A) The Email_Address field in the Data Extension
B) The Email Address Profile Attribute
C) The Subscriber ID in a System Data View Table
D) The Customer_ID field in the Data Extension

2. Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

A) Use subscriber data to dynamically populate email content.
B) Set cadence expectations up front with subscribers.
C) Send multiple emails a day to keep the brand top of mind.
D) Send generic content to appeal to all audiences.

3. Which of the following segmentation tools can be used for both lists and data extensions?

A) Data Filters
B) Groups
C) Measures
D) Query Activities

4. What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

A) Send Flow
B) List Detective
C) Preview and test
D) Test Send

5. Which is a fundamental component of coding responsive emails?

A) Span Tags
B) SQL Queries
C) Anchor Tags
D) CSS3 @media Queries

Solutions: