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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does the Product Demographic Affinity Profile (PDAP) Index measure?

A) The strength of a demographic group's preference for a product or category compared to the general population.
B) The total sales of a product to all demographic groups.
C) The likelihood of a product succeeding in a new market.
D) The percentage of a product's sales within a specific region.

2. What is the primary purpose of Affinity Models in Category Management?

A) To identify co-purchase patterns, such as chips and salsa.
B) To identify products shoppers switch to when their first choice is unavailable.
C) To group similar stores, shoppers, or products
D) To predict future sales trends based on historical data

3. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 46.8
B) 29.6
C) 13.9
D) 15.7

4. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 27%
B) 25%
C) 60%
D) 75%

5. What is considered a long-term promotional objective for the retailer?

A) Retailer image/brand building
B) Online discounts
C) Lobby displays
D) Weekly advertisement

Solutions: