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Updated: Jul 24, 2026

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 2
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 3
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 4
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 5
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-marketing-foundations---MC-101

Salesforce Salesforce-Marketing-Associate Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Associate Exam
Exam Number:Salesforce-Marketing-Associate
Exam Format:Multiple Choice
Available Languages:English
Related Certifications:Salesforce Certified Administrator
Salesforce Certified Marketing Cloud Email Specialist
Recommended Training:Salesforce Trailhead Marketing Associate Prep
Exam Registration:Salesforce Certification Registration
Sample Questions:Salesforce Salesforce-Marketing-Associate Sample Questions
Exam Way:Online proctored exam via Salesforce certification platform
Official Syllabus URL:https://www.salesforce.com/training-certification/certification/marketing-associate/

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